Shoppers across the UK are reportedly racing to their local Home Bargains stores after a budget-friendly sunrise alarm clock took social media by storm. The discount retailer is offering the Equatech Sunrise Alarm Clock for just £9.99, a product that aims to transform morning routines with a simulated dawn and calming audio.
What Does The £10 Gadget Offer?
The Equatech clock is designed to ease users out of sleep more naturally than a traditional blaring alarm. Its key feature is a sunrise simulation light that gradually brightens, mimicking a natural dawn. This is paired with a selection of soothing nature sounds for the alarm, allowing for a more peaceful start to the day.
Beyond its wake-up functions, the clock includes a clear LED display for time and date with adjustable brightness, and it offers both 12 and 24-hour formats. For modern convenience, it also comes with a built-in USB port for charging phones, powered by an included Type-C cable.
Social Media Frenzy and Shopper Reactions
The product gained massive attention after TikTok user Anna (@Annaaamiller) shared a video praising it on 13 January 2026. Her post, which advised viewers to "run, don't walk" to Home Bargains, quickly amassed 233,000 views and 11,000 likes.
The comment section was flooded with excitement. One user called it an "absolute STEAL," while others simply stated, "I need this." Anna actively engaged with questions, confirming the light is a warm tone and that the device includes bird noise options among its nature sounds. She also testified to its effectiveness for deep sleepers, noting it successfully wakes her boyfriend.
Availability and Current Status
Home Bargains is stocking the clock both online and in-store. However, due to the viral demand, the online listing is currently out of stock. Interested customers can sign up for stock notifications on the retailer's website. The in-store hunt is now on, with many hoping to snag the £10 wellness gadget for themselves.
The overwhelming response highlights a growing consumer trend towards affordable tech that supports well-being and improved sleep hygiene, proving that a gentler wake-up call doesn't have to cost a fortune.
