Lidl's £7 Designer-Inspired Perfumes Smell Like Prada & YSL, Worth £255
For many Brits, indulging in a spritz of a favourite perfume is a treat reserved for special occasions, especially when designer options can command eye-watering prices. However, Lidl is shaking up the fragrance market with the launch of a new range of affordable scents that could easily be mistaken for their high-end counterparts. Shoppers have already remarked that these alternative perfumes are 'so similar' to luxury brands like Yves Saint Laurent, Prada, and Maison Francis Kurkdjian's Baccarat Rouge.
Luxury Scents at a Fraction of the Price
The bargain supermarket, renowned for its Middle of Lidl offerings that draw inspiration from premium brands, is set to release a 100ml perfume collection across UK stores this February. This move could see savvy shoppers saving close to £240 compared to the cost of the original designer versions. It's a compelling proof point that luxury does not always have to come with a hefty price tag.
Meet the New Fragrance Line-Up
Leading the charge is Barracuda, priced at just £6.99. Lidl describes this addition to their perfume line-up as a 'warm, amber-woody fragrance with rich, recognisable notes', crafted for those nights out 'painting the town red'. The design and olfactory profile are said to closely mimic the much more expensive Baccarat Rouge. For context, a similar 70ml bottle of the designer scent retails at John Lewis for £216.75, reduced from £255.
Next is Freesia, also £6.99, billed as an 'effortlessly chic' scent perfect for spring. Its 'recognisable sweet, fruity-floral' profile makes it ideal for everything from daytime dates to leisurely brunches. This fragrance appears to take inspiration from Yves Saint Laurent's Libre, which can sell for over £100 for a 90ml bottle at The Perfume Shop.
The Enigma perfume, again £6.99, offers what Lidl bosses call a 'sensual, multi-dimensional fragrance' with every spritz. Housed in a pretty pink bottle, it has led fragrance enthusiasts to speculate that it bears a striking resemblance to the popular Prada Paradoxe. At Boots, this luxury perfume would set you back £145, highlighting the significant savings with Lidl's version.
Completing the quartet is Classic Blue at £6.99, described as 'the ultimate everyday essential'. It promises to leave wearers 'smelling as good as they look' with a 'just-out-of-the-shower freshness'. Online commentators have suggested this scent is reminiscent of Dolce & Gabbana's Light Blue, which retails for around £121.
Substantial Savings for Shoppers
For those willing to explore Lidl's fragrance offerings, the potential savings are substantial. Trading the most expensive branded bottle for a supermarket alternative could save close to £210. These new scents will begin appearing in the famous Middle of Lidl aisles from Thursday, February 5th, offering an accessible entry point into the world of premium-smelling perfumes.
Lidl's Ongoing Expansion
In related news, the budget supermarket chain continues its aggressive expansion strategy across the UK. Alongside rivals such as Aldi and Sainsbury's, Lidl has plans to establish stores in at least 19 new locations currently not served by the retailer. The company is awaiting approval for a new branch in Croxteth, Liverpool, hoping to secure it in the coming months.
The full list of potential stores slated for 2026 includes: Basildon (Laindon), Birmingham (Kingstanding), Brough (Welton Road), Burntwood, Calne, Chester (Caldy Valley Rd), Dereham, Havant (Purbrook Way), Hereford (Belmont Road), Horley, Hucknall (Watnall Rd), London (Stamford Hill), London (Walworth Road), Reading (Tilehurst), Royal Wootton Bassett, Salisbury (Churchill Way West), Sandford, Sutton High Street, and Tring.
