Morrisons Celebrates Mother's Day with Complimentary Cake Slices in Cafés
In a generous gesture for Mother's Day, Morrisons supermarket is offering free slices of cake to mums and mother figures at its cafés across the UK. The promotion runs throughout the Mother's Day weekend and requires no minimum spend, allowing families to enjoy a sweet treat without any additional purchase.
Delicious Cake Selection Available
The free cake deal includes a variety of popular options such as Victoria Sponge, Sticky Toffee Cake with Pecans, and Panettone Bread and Butter Pudding. These desserts are part of Morrisons' effort to make the occasion special for mothers, providing a range of flavours to suit different tastes.
Additionally, Morrisons is running an Afternoon Tea for two priced at £15. This package features:
- Two fruit scones served with clotted cream and strawberry jam
- A lemon muffin and a blueberry muffin
- A salted caramel brownie
- A selection of sandwiches with meaty or veggie options available
Statement from Morrisons Senior Café Trader
Matt Khan, Senior Café Trader at Morrisons, commented on the initiative, stating: "Mother's Day is all about celebrating the amazing mums and mother figures in our lives. We know families are always looking for ways to make special memories without overspending, so we're delighted to offer mums a well-deserved free slice of cake in our Cafés this weekend."
To locate a participating Morrisons Café, customers can enter their postcode on the Morrisons website, ensuring easy access to the offer.
Financial Context and Recent Performance
This promotional activity comes amid Morrisons' recent financial reports. The supermarket reported annual losses of £381 million for the year ending October 26, following a £281 million interest bill on its debt. However, this represents an improvement from losses of £414 million in the previous year.
Owned by US private equity firm Clayton, Dubilier & Rice, Morrisons managed to reduce its debts by 10% over the year, though it still carries a substantial debt pile of £3.1 billion. On an underlying basis, excluding costs like debt interest, earnings remained stable at £835 million.
The company is implementing further savings in the current financial year, with plans that do not involve job losses among its 95,000 employees. Instead, Morrisons will not replace some workers as they leave, aiming to streamline operations without layoffs.
Strong Sales Growth During Christmas Period
Over the Christmas season, Morrisons experienced a boost in performance, with like-for-like sales growth reaching 3.4% in the six weeks to January 4. This was driven by strong demand for its own-brand premium range, which saw sales surge by 17.4%.
The supermarket reported a "good performance in a competitive market", noting that non-food sales increased by 10% and clothing sales rose by 4.7% during the festive period.
CEO's Perspective on Resilience and Value
Rami Baitieh, Chief Executive of Morrisons, highlighted the company's resilience, saying: "In a year when consumers were feeling the squeeze, we grew like-for-like sales for a 12th consecutive quarter, maintained Ebitda and our market share." He attributed this success to overcoming challenges such as a cyber incident, rising inflation, and government cost increases.
Mr Baitieh added: "We had a good Christmas in 2025, providing a solid foundation for the first quarter. As we enter 2026, the grocery market remains competitive and we are committed to our focus on delivering good value and keeping prices low for customers."
