Shoppers across Britain are rushing to get their hands on a new nostalgic collection from high-street giant Primark, launched to celebrate a major milestone for a beloved fictional character.
A Century of Winnie-the-Pooh
The discount retailer has unveiled a special range of products honouring 100 years of Winnie-the-Pooh. The honey-loving bear first appeared in a story in the London Evening News on Christmas Eve, 1925, with the centenary being marked in late 2025 and early 2026.
Fans on social media have declared they "need it all" after seeing previews, with many unable to handle the "cuteness overload" of the items. Primark announced the launch on Instagram, stating: "Celebrate 100 years of our favourite bear with our new Winnie-the-Pooh collection."
What's in the Primark Collection?
The range features items for all ages, with prices starting from just £1.50 for a set of infant socks. A highlight is a newborn pyjama set for £13, which includes a sleepsuit, bodysuit, leggings, a bib, and a hat adorned with Pooh and his Hundred Acre Wood friends.
For adults, the collection offers several cosy options:
- £8 Mule Slippers
- £14 Pointelle Pyjama Bottoms
- An £18 dark red jumper with a knitted design
- A fluffy £15 Graphic Dressing Gown
Practical and homeware items are also available, including a £5 on-the-go food container with a spoon, a £10 throw blanket, and a matching scatter cushion for the same price.
How to Shop the Range
The majority of the Winnie-the-Pooh collection is available to order through Primark's Click and Collect service across Great Britain. Shoppers can browse the vast range online and use the website's stock checker, which works best with a postcode, to find items in their local store.
This launch is part of Primark's ongoing collaboration with Disney, which licensed the rights to Winnie-the-Pooh in the 1960s. The collection arrives as Primark also faces a mixed reaction to its latest celebrity collaboration with pop star Rita Ora.
