Starbucks has teased a final opportunity for customers to get their hands on the highly sought-after and viral 'Bearista' glass cup, following a launch that sparked chaos, frenzied resales, and a formal apology from the coffee giant.
The Cup That Caused a Craze
Originally released in November alongside the chain's holiday menu, the 20-ounce cold drink cup, crafted in the shape of an adorable bear with a knitted green hat, instantly became a must-have item. Priced at $29.95, its limited availability in stores led to customers queuing for hours, with many leaving empty-handed. Reports emerged that some stores had only one or two cups in stock, and allegations surfaced that employees were purchasing them before shops opened to the public.
The demand was so intense that the cups quickly appeared on resale sites like eBay, fetching prices upwards of $90 – more than triple the original cost. The backlash prompted Starbucks to issue a public apology for mishandling the launch.
From Shelves to Game Prizes
In response, Starbucks incorporated the Bearista cups as prizes in its annual 'Starbucks for Life' promotional game, which ran from December 8 to January 4. The game involved players selecting a character and embarking on virtual journeys across Seattle, Milan, Tokyo, and New York City for a chance to win various rewards.
Now, one week after the competition concluded, the company has sent a tantalising email to players who participated. The message revealed that a staggering 8,903,801 prizes were won during the game, which included 16,909 'homes' provided for the Bearista cups.
A Surprise in Your Inbox?
Beneath an image of the coveted cup, the email asked: "Didn't snag one?" It then added: "Keep an eye out – your inbox might have a little surprise up its sleeve this week!"
This strong hint suggests Starbucks may be offering a final, direct chance for its Rewards members to acquire the cup, potentially via a targeted offer or a last-chance sale. The Independent has contacted Starbucks for further clarification on what this 'surprise' may entail.
The entire episode underscores the powerful consumer frenzy that can be generated by limited-edition retail merchandise, particularly within dedicated brand communities. For now, hopeful fans across the UK and beyond will be watching their email accounts closely, hoping for one last shot at owning the viral bear.
