Supermarket Easter Eggs Outshine Expensive Brands in Blind Taste Test
Easter eggs often prompt shoppers to question their value, but a thorough MoneyMagpie taste test has uncovered that the best options aren't necessarily the flashiest or most costly. From budget-friendly mini eggs to premium vegan treats, this year's top picks deliver genuine quality without breaking the bank.
At MoneyMagpie, our commitment to consumer advocacy led to a professional, albeit slightly indulgent, session where the team sampled numerous Easter chocolates, debating texture, cocoa depth, and the ideal crunch of mini eggs. The results were strikingly clear: spending a fortune isn't necessary for excellent Easter chocolate, especially with shrinkflation affecting major brands and making price per 100g more critical than ever.
Best Budget Buys: Mini Eggs That Pack a Punch
Mini eggs remain a beloved Easter tradition, offering a nostalgic blend of sugary shell and creamy centre. Tesco currently features Cadbury Mini Eggs Shell Egg 95g at £1.25 with Clubcard, down from £2, making it a standout branded deal. Similarly, Tesco's Cadbury Dairy Milk Buttons Shell Easter Egg 90g is available for £1.25 with Clubcard.
However, the surprise winner in our blind taste test was Aldi's Choceur Mini Chocolate Eggs, priced at just 99p. Aldi is also running a giveaway of 40,000 packs, with winners receiving a £5 voucher—a practical freebie without complex entry requirements. These eggs proved sweet, creamy, and irresistibly moreish, holding their own against pricier alternatives.
Top Overall Egg: Aldi's Honeycomb & Pretzel Delight
The unanimous favourite among the MoneyMagpie team was Aldi's Specially Selected Milk Ripple Egg with Honeycomb & Pretzel, listed at £4.99. This egg consistently drew team members back for seconds, a clear indicator of its superiority. It excels in fundamentals: a satisfying chocolate snap, a creamy shell, crunchy pretzel bits, and a hint of salt to balance sweetness. It delivers a premium taste at a fraction of the cost, challenging the notion that higher prices equate to better quality.
Best Branded Bargains: Timing Is Everything
While branded eggs can still offer value, it's essential to purchase them on promotion. Tesco's Clubcard prices are particularly effective this year, making classic options feel reasonable again. With cocoa prices rising and shrinkflation prevalent, full shelf prices often lead to disappointment. A good rule of thumb is to only buy mainstream branded eggs when they're on sale.
Premium Vegan Options: Worth the Splurge
Dairy-free Easter eggs have evolved significantly, moving beyond mere acceptability to genuine indulgence. For a budget-friendly choice, Aldi offers the NOMO Monster Egg & Lolly 92g at £3.35, an accessible free-from option. For those seeking a more luxurious vegan experience, two pricier eggs stand out.
Cutter & Squidge's Vegan Easter Egg is a filled creation with layers like salted caramel ganache and cookie bites, previously praised by Good Housekeeping. Kakoa's offerings, such as the Vegan Flat White Easter Egg at £22.50 and the Vegan Iconic Easter Egg reduced to £29.99 from £34.99, feature award-winning chocolate and cater to flavour enthusiasts who view dairy-free as a premium choice, not a compromise.
Fun and Novelty Picks: Bunny Poop and Dragon Eggs
The Ask Mummy & Daddy Bunny Poo Pouch, priced at £3.99, elicited the most laughter from the team. This novelty treat features salted caramel chocolate nibbles from Belgium, blending humour with quality—ideal for children and adults alike. Similarly, Wickedly Welsh Chocolate's "Bryn the Dragon" Easter Egg at £9.99 offers theatrical fun, with a hidden white chocolate dragon and salted caramel truffle inside, creating memorable moments that rival more expensive eggs.
Alternative Gifts: Hampers for Households
For those buying for families or seeking a more generous option, Easter hampers are worth considering. Hampers.com is currently offering 15% off all Easter hampers with the code EASTER15. While not as cost-effective as a £4.99 supermarket egg, hampers provide a consolidated gift solution and avoid the disappointment of oversized packaging with minimal chocolate.
Final Verdict
After extensive tasting, the MoneyMagpie team concluded that the best Easter egg was Aldi's £4.99 Honeycomb & Pretzel egg—neither the most expensive nor the fanciest. Smart seasonal buys include Tesco's £1.25 Clubcard mini eggs, Aldi's 99p Choceur mini eggs, NOMO for affordable dairy-free options, and premium vegan treats from Cutter & Squidge and Kakoa. The Bunny Poop pouch adds humour and decent chocolate to the mix. For more money-saving tips, subscribe to the free MoneyMagpie newsletter.
