Urban Decay has announced the final revival of its legendary Naked eyeshadow palette, sending beauty enthusiasts into a frenzy as they rush to secure this iconic product before it vanishes permanently. The limited edition release marks the 10-year anniversary of the palette that defined a generation of makeup looks.
The Return of a Beauty Icon
Cast your mind back to 2016. Kylie Jenner was launching her first Lip Kits during her blue-haired King Kylie era, bandage dresses dominated nightlife fashion, and Snapchat filters adorned nearly every Instagram photo. Amid this cultural landscape, Urban Decay's Naked Eyeshadow Palette emerged as an absolute must-have beauty staple.
The palette became a sensation, featured in countless YouTube makeup tutorials that captured the era's beauty trends. Now, to commemorate its decade-long legacy and coinciding with renewed nostalgia for mid-2010s aesthetics, Urban Decay has brought back the palette for one final limited release.
What's Changed and What's Stayed the Same
The Urban Decay Limited Edition Naked Palette Original Revival features the same 12 neutral eyeshadow colours that made the original so beloved, with a range of matte, shimmer, and satin finishes. The colour combination maintains the perfect balance of cool and warm tones alongside light and dark shades that made the palette so versatile.
However, after ten years, some improvements were inevitable. The new formula is completely vegan and offers a creamier consistency than the original, making shadows easier to blend, buff, and apply for defined looks. The palette still includes the dual-ended eyeshadow brush that keeps everything conveniently in one place for travel.
One notable change has drawn some criticism from customers. The exterior features a felt-like texture that some find impractical for long-term use, while the interior incorporates more cardboard elements than some would prefer for a limited edition product.
Where to Find the Final Edition
This release represents the absolute final edition of the original Naked palette that will ever be produced. It's available for £57 exclusively through Boots, LookFantastic, and Debenhams while stocks last. Savvy shoppers can find it discounted to £45.60 at LookFantastic and further reduced to £41.25 at Debenhams.
Beauty Community Reaction
The beauty community has responded with overwhelming enthusiasm to the palette's return. One reviewer expressed their delight, stating: "This is such a nice, classic, everyday palette and I'm so glad they brought it back!"
Another enthusiast called it the "only palette you'll ever need," adding: "I feel like throwing all my palettes out now. If you know anything about eyeshadow, you'll know. Just buy it. It's literally perfect."
The limited nature of this release has prompted some fans to adopt a stockpiling strategy. One customer revealed: "Stockpiling this so I have it forever. I first bought this in 2015 and it's still not run out, which is testament to the quality. When I saw it returned to the market I got multiple straight away as I never want to run out."
This final revival of Urban Decay's Naked palette represents not just a product re-release, but a nostalgic journey back to a defining moment in beauty history. As supplies dwindle, beauty enthusiasts continue to secure their pieces of makeup history before this iconic palette disappears for good.
