New research confirms a significant shift in British holiday habits, with a growing number of travellers choosing to explore the UK's own shores and countryside. According to the latest Staycation Index report from Sykes Holiday Cottages, more than a third of Brits now believe taking a break on home soil is easier than travelling overseas.
Why Brits Are Choosing UK Breaks
The report highlights that reduced stress and significant cost savings are among the primary drivers for this trend. Opting for a domestic holiday eliminates the hassles of airport queues, currency exchange, and long-haul travel, while often proving kinder to the wallet. Furthermore, it encourages the discovery of the nation's hidden gems, from secluded coastal paths to historic market towns that often go unnoticed.
"You don't have to sacrifice beauty or experience by staying in the UK," the report suggests, pointing out that many beloved European destinations have equally captivating British counterparts. Sykes has identified several of these "destination dupes" where holidaymakers can find comparable scenery and atmosphere without the need for a passport.
Top UK Alternatives to European Hotspots
Norfolk's Lavender Fields vs. Provence
While Provence in southern France is famed for its fragrant lavender fields and gastronomy, it can be a costly getaway. For a similar experience, Norfolk offers stunning lavender fields that rival the French province. Visitors can combine this with trips to Hunstanton's sandy beach and iconic chalk cliffs, explore the grand Sandringham Estate, or wander through quaint villages and artisan shops.
Loch Lomond vs. Lake Bled
The stunning vistas of Slovenia's Lake Bled have drawn increasing tourist crowds. However, Scotland's Loch Lomond and the Trossachs National Park offer similarly impressive, breathtaking views. The area is a haven for outdoor enthusiasts, offering ample hiking, boating, fishing, and cruise opportunities along its scenic shores.
St Ives vs. Mykonos
For those dreaming of the whitewashed walls and minimalist aesthetic of Mykonos, Cornwall's St Ives provides a compelling alternative. The harbour area features many properties with a similar charm, set against the backdrop of golden sands like those at Porthmeor Beach. As in the Greek island, visitors can savour fresh seafood at harbour-side restaurants and explore picturesque coastal paths leading to hidden coves and fishing villages.
Edinburgh vs. Bruges
Travellers seeking a historic, walkable city often consider Bruges in Belgium. Yet, Edinburgh stands as a magnificent UK alternative, boasting equally spectacular architecture and a wealth of historic sights. A weekend getaway to the Scottish capital offers delicious food and a vibrant scene of bars and restaurants to explore on foot.
Cambridge vs. Venice
Venice is legendary for its canals and architecture, but Cambridge offers its own enchanting blend of waterways, pretty cobbled streets, and beautiful buildings. A quintessential activity is punting on the River Cam, providing a Venetian-style boat trip experience. The area also offers visits to Newmarket's racecourses, riverside cycling paths, and tranquil woodland walks.
The Future of Domestic Travel
The data from Sykes underscores a lasting change in how Brits approach their leisure time. The combination of financial prudence, convenience, and a renewed appreciation for domestic beauty is fuelling a sustained staycation trend. With such diverse and stunning alternatives available across England, Scotland, Wales, and Northern Ireland, the appeal of discovering the nooks and crannies of the UK continues to grow stronger.
