Former glamour model Alicia Douvall has made a surprising admission about her past relationship with music mogul Simon Cowell, stating she now "can't remember too much" about their intimate encounters despite her previous detailed revelations.
From Salacious Details to Fading Memories
The 46-year-old model, who detailed her passionate six-month affair with the 66-year-old X Factor creator in her 2015 memoir "Don't Call Me Ugly," now claims her memories of the relationship have significantly faded. This represents a stark contrast to her previous vivid descriptions of their romance, which included claims they had sex eleven times in a single night during their 2011 relationship.
Contradictory Accounts of Intimate Encounters
Speaking recently to Closer magazine about her infamous eleven-times claim, Douvall offered a more subdued recollection: "That's true, but, looking back, it wasn't anything that I can remember too much about. I think at the time, I did have a good time - but I didn't love myself."
This represents a significant shift from her previous characterizations of Cowell, whom she once compared to Fifty Shades of Grey protagonist Christian Grey, describing him as "sensitive but domineering" with obsessive-compulsive tendencies that extended to his immaculate wardrobe organization.
A History of Celebrity Relationships
Douvall's romantic history extends well beyond Cowell, with the former Page 3 girl having been linked to numerous high-profile figures throughout her career. Her dating history includes reported relationships with musicians Mick Hucknall and P Diddy, actor Mickey Rourke, and former footballer John Terry, among others.
She was also previously engaged to basketball star Dennis Rodman. Reflecting on this period of her life, Douvall recently offered a brutal assessment of her past partners, branding them as "narcissistic egomaniacs who live shallow lives."
Moving On to New Beginnings
The model has since found stability with businessman David Anstiss, whom she describes as her "best friend." The couple became engaged during a romantic getaway to the Maldives last year, with Douvall declaring: "I've found love for the first time. I've stopped going for narcissistic egomaniacs."
Despite her fading memories of specific encounters with Cowell, Douvall previously shared detailed accounts of their relationship dynamics. In 2012, she revealed that Cowell insisted she dress "really tarty" during their dates and would later, in 2017, describe how he would "analyse my performance just like a judge on a TV show" in their intimate moments.
Transformation from Surgery Addict to Natural Beauty Entrepreneur
Alicia Douvall's personal evolution extends far beyond her romantic relationships. The former glamour model has undergone a remarkable transformation from a surgery-obsessed party girl to a successful natural beauty entrepreneur.
Having undergone more than 400 cosmetic procedures estimated to cost approximately £1 million, including 18 breast augmentations, 11 nose jobs, buttock implants, and even rib reduction surgery, Douvall has now completely reversed her approach to beauty.
Building a Natural Beauty Empire
After being diagnosed with body dysmorphic disorder (BDD), a mental health condition characterized by obsessive focus on perceived appearance flaws, Douvall made a conscious decision to abandon cosmetic surgery. Over the past decade, she has built Douvall's, a successful skincare brand centered on natural anti-aging principles.
Launched in 2011 with her daughter Georgia using £20,000 of her savings, the brand discovered the benefits of cold-pressed argan oil and has since expanded to major retailers including Sephora, Superdrug in the UK, and Walmart in the United States.
This represents a dramatic pivot for the mother of two, whose previous life ambition was reportedly to have "the biggest boobs in Britain." Her journey from boarding school student who had a sunbed shipped to school at age 11, to £5,000-per-week glamour model and Love Island contestant, to natural beauty advocate demonstrates a profound personal and professional transformation.
Despite her current success and stable relationship, Douvall's contradictory recollections of her time with Simon Cowell highlight the complex relationship between memory, self-perception, and personal growth that has characterized much of her public life.
