Gregg Wallace Embraces TikTok Shop for Cookware Sales Post-MasterChef
Gregg Wallace, the former presenter of BBC's MasterChef, has pivoted to selling cookware on TikTok Shop after being removed from the popular culinary series due to misconduct allegations. The 61-year-old, who was dropped from the programme in July last year, is now using the social media platform to promote a range of non-stick ceramic pans, marking a new chapter in his career following the scandal.
High Spirits and Mixed Reactions on Social Media
In a recent video shared on his TikTok account, Wallace appeared upbeat as he enthusiastically endorsed the cookware, declaring it the 'best non-stick I've used'. The video sparked a flurry of comments from followers, with reactions ranging from mockery to support. One user criticised the move, writing, 'Greg's sold out for a fri**in pan [sic]', while another defended him, stating, 'I really don't get all this negativity, whatever happened... I am sure all have past and I am sure half of you done worst things in your life.' This defender added that being on TikTok Shop should not be judged harshly, highlighting the platform's growing role in e-commerce.
Diversifying Online Ventures Since MasterChef Exit
The TikTok Shop initiative is just one of several online avenues Wallace has explored since his departure from MasterChef. Last year, he joined Cameo, offering personalised videos to fans for £38.05 per message, with businesses charged £342.47. Fans could also message him directly for a fee of £2.28. Additionally, Wallace has ventured into personal training, launching a health and wellbeing website three years ago after his significant weight loss. In June, he revealed he was training clients personally, further expanding his post-television career.
Defending Against Misconduct Allegations
Wallace's new TikTok venture comes amid his ongoing defence against the misconduct allegations that led to his exit from MasterChef. In a recent Substack post, he claimed that the 45 upheld complaints against him represented a 'pile on' rather than a pattern of sustained behaviour over two decades. He insisted that only two complaints were raised during his 20-year tenure, with the remaining 43 emerging after initial allegations became public in late 2024. Wallace argued that the investigation process was 'not a legal one' and that the standard of proof would not hold up in court, comparing it to an internal HR procedure.
Context of the Allegations and BBC Response
The investigation into Wallace's conduct found that 83 allegations were made in total, with 45 upheld. These included inappropriate sexual language and humour, culturally insensitive or racist comments, one instance of unwelcome physical contact, and three instances of being in a state of undress. The BBC apologised to those impacted, admitting that opportunities were missed to address his behaviour and stating it fell below the corporation's values. Wallace has faced criticism for his defence attempts, with many noting that dozens of complaints indicate significant discomfort with his actions.
Rebuilding a Career Amid Scandal
Since the scandal, Wallace has focused on rebuilding his career through various online platforms, including Instagram for personal training and social media for recipe sharing. His former co-host, John Torode, also left the show in July 2025 over an allegation of using an offensive racist term, which he denied. As Wallace navigates this new phase, his TikTok Shop cookware sales highlight a shift towards digital entrepreneurship, blending his culinary expertise with modern e-commerce trends while continuing to address the fallout from his television career.
