Model and entrepreneur Hailey Bieber captivated her vast social media audience this Friday with a candid and intimate series of posts on Instagram. The founder of the Rhode skincare brand shared a collection of personal snapshots that quickly amassed over a million likes from her 55.7 million followers.
Intimate Instagram Moments and Subtle Branding
The 29-year-old former Victoria's Secret model presented a relaxed and natural aesthetic in the photos. In one image, she appeared to be nude, smiling coyly while wrapped in white bedsheets, subtly revealing a tattoo near her ankle. Another snapshot featured her in minimalist attire: a simple long-sleeve white T-shirt paired with nude-toned briefs.
Staying true to her brand's visual identity, the final photo shifted focus to a clay-coloured bathtub with running water. The post's caption, "Butter color kitchens," directly referenced the muted, margarine-toned palette of her home visible in the background, seamlessly blending personal content with her Rhode skincare aesthetic.
A Collaborative Week with Justin Bieber
The Instagram reveal coincided with another high-profile appearance for Hailey. On the same Friday, she featured in new content alongside her husband, pop superstar Justin Bieber. The 31-year-old Canadian artist surprised fans by releasing a visual for his song Things You Do from his album SWAG.
The loved-up couple displayed their affection in the clip, dressed in oversized sweatsuits as they shared hugs and kisses. This public display comes after the pair celebrated their seventh wedding anniversary in September last year.
Balancing Motherhood, Career, and High-Profile Campaigns
Hailey Bieber's week was professionally bustling. Just days before her personal Instagram post, she starred in a new Valentine's Day campaign for Victoria's Secret. One striking scene saw the Arizona native recreating a classic advert originally featuring Gisele Bündchen, painting her toenails while seated in the drawer of an antique chest.
Amidst her modelling and business ventures, Bieber is also navigating motherhood. Her son, Jack, was born on August 22, 2024, and she marked his first birthday with a heartfelt Instagram tribute. In an October appearance on the In Your Dreams podcast, she openly discussed her approach to parenting, acknowledging she has full-time help to balance her career and family life.
"I wouldn't be able to have my career and do the things that I do without the help, and I'm really grateful for that," she stated, adding that when Jack is not with her, he is with his father or other close family members. The couple continues to maintain their son's privacy by not revealing his face to the public.
