Kylie Jenner has captivated her global fanbase with a striking red-themed promotional campaign for her latest fragrance release, Cosmic Intense. The billionaire entrepreneur and reality television star shared a series of glamorous photographs on Wednesday to mark the official launch of the new scent through her Kylie Cosmetics brand.
A Daring Visual Presentation
The 28-year-old business mogul showcased the fragrance while wearing a plunging red PVC halter-neck dress that highlighted her cleavage, posing against a glossy red textured backdrop. Her voluminous raven hair was styled in soft, fluffy curls with a side part, complemented by a delicate red floral ornament that completed the dramatic visual aesthetic.
Strategic Product Teasing Campaign
Jenner has been strategically building anticipation for Cosmic Intense over nearly two weeks, initially sharing behind-the-scenes outtakes from the photoshoot before the full launch. In her Instagram caption accompanying the latest images, she announced: 'my new fragrance cosmic intense launches at 9AM PT on kyliecosmetics.com.'
The star offered additional insight into her creative process through social media, explaining: 'When creating this, I kept thinking about how to make my favorite parts of COSMIC even more irresistible. I wanted richer vanilla, more warmth, and that creamy softness that stays with you.'
Product Details and Pricing Structure
Consumers can now purchase the fragrance in multiple formats through the Kylie Cosmetics website. The bottled scent comes in three different sizes: 100ml for $86, 50ml for $66, or 30ml for $56. Additionally, a convenient 10ml pen spray is available for $29, which Jenner describes as 'perfect for on the go.'
Scent Profile and Marketing Strategy
According to the official description on the Kylie Cosmetics website, Cosmic Intense represents 'a creamier, warmer, just as addictive evolution of my original, best-selling scent.' The fragrance features heightened vanilla notes combined with decadent benzoin, creating what Jenner promises will be 'a lasting impression.'
In previous promotional posts, Jenner teased the launch with the message: 'Same universe, more vanilla ❤️ the third fragrance in the cosmic universe is creamier, warmer, and just as addictive as the original.' She specifically timed the release for Valentine's Day season, noting the romantic appeal of the warmer fragrance profile.
Expanding the Cosmic Universe Collection
Cosmic Intense represents the third installment in Jenner's Cosmic fragrance universe, building upon her previous successful scent releases. The star has employed consistent visual branding throughout the campaign, sharing additional photographs last week in a similar red mini dress with a slightly different neckline, as well as a fiery red figure-hugging turtleneck catsuit.
In one particularly striking image, Jenner posed seductively on a red couch while wearing black stiletto heels, while another showed her standing next to a life-size replica of her Cosmic Intense perfume bottle. She also shared a more casual selfie in a red tank top via Instagram Stories on Wednesday, maintaining the cohesive color theme throughout all promotional materials.
Building a Beauty Empire
The fragrance launch continues Jenner's remarkable business trajectory that began with her Kylie Lip Kits in November 2015. That initial product release established the foundation for what has grown into a billion-dollar cosmetics empire. Just last October, the entrepreneur released a special collection to commemorate ten years of her business, paying homage to her 'King Kylie' era from her late teenage and early twenties years.
Jenner's personal life has also drawn attention during this promotional period, as she is currently dating actor Timothée Chalamet, though her business activities remain firmly at the forefront of her public persona. The strategic timing of the Cosmic Intense release, combined with Jenner's carefully curated visual presentation and detailed scent descriptions, demonstrates her continued evolution as both a beauty mogul and marketing visionary in the competitive cosmetics industry.
