Kylie Jenner has drawn significant criticism from her fanbase and social media users after appearing in a promotional TikTok video for a red jelly product marketed for digestion and weight management. The 28-year-old billionaire beauty mogul, whose net worth is estimated around $900 million, featured in a clip for the company Foodology, showcasing their viral Coleology Cutting Jelly stick.
Controversial Promotion Sparks Outrage
In the short reel, Jenner, dressed in a striking red latex dress while preparing for a fitting, described the pomegranate-flavoured product as a "new favourite" addition to her routine. She demonstrated opening one of the small packages, revealing the jelly inside which contains visible chia seeds. Jenner explained, "This is not a typical jelly, it's a cutting jelly for like digestion, de-bloating," adding that she has incorporated it into her diet to help snack less as part of her New Year's goals.
Product Claims and Ingredients
According to Foodology's official website, the Coleology Cutting Jelly is designed to support appetite control, carbohydrate metabolism, and daily weight management routines. The product contains Garcinia Cambogia extract (HCA), which the company claims supports metabolic balance as part of a healthy lifestyle without complicated routines or pills. The jelly can be added to one's routine as part of a balanced diet while purportedly aiding digestion, regularity, carbohydrate management, and blood sugar balance.
Social Media Backlash Intensifies
The promotional video, uploaded to Foodology's TikTok account last week, quickly attracted negative attention on Reddit and other platforms. Many users expressed concern about the ethics of a celebrity with Jenner's influence promoting such products. One Reddit user commented, "It's so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel and it may actually cause them serious harm. All money ain't good money."
Another user remarked, "How embarrassing for her," while a sceptical fan wrote, "there's no way she actually takes these lmao." Some found humour in the situation, with one person noting, "Its cracking me up that she took a bunch of laxatives and chose to leave the house," and another questioning, "if they're laxatives, why the hell would you eat it before going somewhere lmao."
Defence and Context
Not all responses were critical, with one user coming to Jenner's defence by pointing out cultural context: "These are so normal/common in Korea tbh (it's a Korean product)." Another commenter suggested, "I don't think it's actually a laxative. It's an appetite suppressant," highlighting confusion about the product's actual function. Some drew parallels to previous celebrity endorsements, with one person recalling, "Her sisters promoted flat tummy laxatives and now she's promoting laxative jelly... is this apart of the 2016 trend that's been going on? I remember how big flat tummy tea was in the mid 2010's."
Jenner's Continued Business Ventures
Despite the controversy, Jenner has maintained her active social media presence, recently promoting her latest Kylie Cosmetics fragrance, Cosmic Intense, which launched with notes of vanilla, musk accord, benzoin, and star jasmine. She showcased the scent in a series of Instagram snaps featuring the same red latex dress from the TikTok video, posing against a red backdrop with floral accents.
Personal Life and Awards Season
Jenner's personal life continues to attract attention, particularly her relationship with actor Timothée Chalamet, who referenced her business success in a remix to EsDeeKid's track 4 Raw last month with lyrics including, "Trying to stack 100 million, girl got a billion." The couple, first linked in 2023, have been spotted together at various Hollywood events during awards season, including the 2026 Golden Globes. Chalamet recently earned his third Oscar nomination for Best Actor for his performance in Marty Supreme.
Jenner was also seen joining Chalamet on a private jet in Los Angeles before embarking on a romantic getaway, demonstrating how her business ventures and personal life remain intertwined in the public eye. Daily Mail has reached out to Jenner's representatives for comment regarding the TikTok promotion but has not received an immediate response.
