Selena Gomez made a stylish appearance over the weekend to celebrate the launch of her Rare Beauty products at Ulta Beauty stores across the United States. The multi-talented mogul, aged 33, turned heads in a sophisticated black blazer mini dress that showcased her legs, perfectly blending business attire with high fashion for the special occasion.
A Fashionable Business Look
The singer and actress complemented her thigh-grazing frock with sheer black tights and elegant pointed-toe heels, creating a polished ensemble suitable for a major brand announcement. Her dress featured a distinctive large, ruffled floral accent at the waist, adding a feminine touch to the structured blazer design. The sleeves were artfully scrunched, demonstrating attention to detail in her fashion choices.
Complete Styling Details
Gomez completed her look with her signature jet black bob haircut worn straight with a middle parting. She tucked the front sections neatly behind her ears and accessorised with simple hoop earrings, maintaining a clean and professional appearance that aligned with her role as a beauty entrepreneur.
Social Media Announcement
The star took to Instagram on Sunday to share photographs from the launch event with her substantial following of 415 million followers. Her enthusiastic caption declared: 'Get in, we're going to Ulta!!!!' She expressed particular excitement about the retail partnership, writing: 'I'm so excited that @rarebeauty is now available at all @ultabeauty stores!'
Charitable Component
Gomez highlighted an important charitable aspect of the collaboration, explaining: 'I'm even more excited that you can add a donation in-store this month only to support mental health.' She clarified that proceeds would benefit both the Ulta Beauty Charitable Foundation and the Rare Impact Fund, noting the significance of this being the first time Ulta has undertaken such an initiative with a brand.
Through her Instagram Stories, the entrepreneur shared a grateful message stating: 'So grateful for the opportunity to share our products,' reflecting her personal investment in the brand's mission and expansion.
Brand Expansion Details
The company originally announced its expansion into Ulta Beauty stores in early January through a joint social media post that generated considerable excitement among beauty enthusiasts. The announcement proclaimed: 'IT'S HAPPENING. On February 1, Rare Beauty is coming to every @UltaBeauty near you. We can't wait to meet even more of you, welcome new friends, and share what we've been building together.'
Business Success
Gomez founded Rare Beauty in 2019 with a focus on promoting self-acceptance and mental health awareness alongside cosmetic products. The brand has achieved remarkable commercial success, with Fortune magazine reporting last year that the company reached a valuation of approximately $2.7 billion, demonstrating Gomez's significant impact as a businesswoman in the competitive beauty industry.
Balancing Multiple Careers
Beyond her beauty empire, Gomez continues to maintain an active presence in entertainment. She stars in the popular Hulu mystery-comedy series Only Murders In The Building and remains engaged in musical projects. Last year, she collaborated with her husband, music producer Benny Blanco, aged 37, on a joint album titled I Said I Love You First, which was inspired by their romantic relationship.
Personal Life
The couple married on September 27 in Santa Barbara, and Gomez has spoken openly about her marital happiness. In a November interview with Zane Lowe, the Texas-born artist described the initial weeks of marriage as 'a dream,' indicating a positive personal chapter alongside her professional achievements.
This Ulta Beauty launch represents another milestone for Gomez's rapidly growing beauty brand, expanding accessibility to Rare Beauty products while maintaining the company's commitment to mental health advocacy through strategic charitable partnerships.
