Vogue Williams Skis in Bikini Top to Promote Tanning Brand on French Holiday
Vogue Williams Skis in Bikini to Promote Tan Brand

Reality TV star and presenter Vogue Williams has turned heads during a family ski holiday in the French Alps, hitting the slopes in a daring bikini top to promote her own tanning brand.

A Frosty Fashion Statement

The 40-year-old I'm A Celebrity star is currently on a getaway in the luxury resort of Courchevel with her husband, former Made In Chelsea star Spencer Matthews, 37, and their three young children. In a video shared to her Instagram on Thursday, Vogue proved her dedication to her business, Bare By Vogue, by skiing down the mountain in a minimal bikini that showcased her deep, bronzed glow.

Braving the chilly conditions, Vogue could be heard needing a pep talk from Spencer, who reassured her, "You'll be fine." She jokingly retorted, "this is f*****g ridiculous," before demonstrating her skills on the snow. The clip concluded with a series of humorous bloopers where the Irish presenter took a tumble, keeping the post light-hearted.

A Sentimental Family Getaway

The holiday holds special significance for the couple, as it marks a return to where their relationship began over eight years ago. They first met in 2017 while filming Channel 4's The Jump and later enjoyed a holiday together in Courchevel that same year. Spencer proposed in January 2018, and they married that June at his family's Scottish estate.

"Back where it all began over 8 years ago… skiing will always be such a special trip for us because it’s how we met… back with three kids, mad…" Vogue captioned a loved-up snap earlier in the week.

The family, including Theodore, seven, Gigi, five, and Otto, three, are staying at a high-end TG Ski chalet complete with an indoor pool and hot tub. Vogue shared adorable snaps with her daughter Gigi, where she sported a fashionable leopard-print coat, and Spencer posted a sweet moment with Theodore playfully holding a large wine glass.

Fan Reactions and Holiday Vibes

In her Instagram caption, Vogue wrote, "When the beep beep goes wrong… and it would be a crime not to show off my tan on the slopes. @barebyvogue - I love you always." Followers were quick to praise the post, with comments like "This is AMAZING" and "That tan and that figure."

When asking her followers about holiday preferences, Vogue revealed the ski trip is her favourite. "I think a ski holiday has to be my favourite holiday. Skiing and hanging out with my family and pals," she penned alongside a photo of the children holding hands in colourful ski gear.

The trip combines family fun, romantic nostalgia, and savvy business promotion, showcasing Vogue Williams's ability to blend her personal and professional life in the spotlight of the snowy Alps.