Coleen Rooney, the well-known television personality and former WAG, has reportedly finalised a multi-million-pound agreement with the international high-street retailer Primark. This significant deal comes in the wake of her notable performance on the 2024 series of I'm A Celebrity... Get Me Out of Here!, where she finished as runner-up to McFly star Danny Jones.
Jungle Success Sparks Fashion Frenzy
Following her appearance in the jungle, the 39-year-old celebrity is said to have been inundated with a flood of lucrative offers from various fashion brands, all eager to capitalise on her heightened popularity. However, Rooney has chosen to align herself with Primark, a move that reflects her commitment to affordable fashion and staying true to her roots. The deal was actually signed last year, but details have now emerged, highlighting her strategic partnership with the retail giant.
A Stylish and Practical Collection
As part of this collaboration, Coleen Rooney has reportedly created a stylish capsule collection with Primark, which is scheduled to launch in March. A source close to the situation told The Sun: 'Coleen is so proud to be a working mum and she wanted to keep things affordable for her fans. She didn’t just sign for the cash, it was because she felt aligned with Primark’s values.'
Another insider added that Rooney worked closely on the entire collection, which has been specifically designed for 'working mums just like her', blending style with practicality. The collection is said to have a real athleisure feel, and Primark executives are optimistic that it will fly off the shelves upon release.
Substantial Wealth and Career Highlights
As one of the UK's most recognisable WAGs, it is no surprise that Coleen Rooney was one of the wealthiest participants in the 2024 I'm A Celebrity lineup. Married to former England football star Wayne Rooney, the mother-of-four was reportedly paid an eye-watering £1.5 million salary for her appearance, the highest ever given to a star in the show's history.
Together, Coleen and Wayne boast an enormous combined fortune of approximately £200 million, with Coleen contributing an estimated £19 million to their wealth. Her career extends beyond reality television; she has had an extensive TV presence dating back to 2006, including her own series, Coleen's Real Women, in 2008.
Previous Ventures and Legal Victory
Coleen Rooney has also produced a bestselling exercise video and was previously paid £3 million to front a fashion campaign for George at Asda. Additionally, she has published several books, including her autobiography, Welcome to My World, in 2007.
In a high-profile legal matter, following the Wagatha Christie libel trial in 2022, it was revealed that Rebekah Vardy would have to pay 90% of Coleen's legal costs, estimated to be up to £1.5 million. This stemmed from a 2019 incident where Coleen publicly accused Rebekah of leaking information from her private Instagram account, leading to a defamation lawsuit. The judge ultimately sided with Coleen, ordering Rebekah to pay a substantial portion of the legal bills, totalling at least £1,402,266.20, with payments already made over recent years.
The Daily Mail has contacted Coleen Rooney's representative for comment on the Primark deal, but no official statement has been released at this time. This partnership marks a significant step in her post-jungle career, leveraging her fame to promote accessible fashion for her widespread fanbase.
