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The Rise of Frugal Chic
A new fashion and lifestyle movement, known as frugal chic, is rapidly gaining momentum across social media and beyond. While many internet-driven trends warrant a healthy dose of scepticism, this particular philosophy offers a refreshing and substantive approach to modern living. Contrary to what its name might imply, frugal chic is not about being cheap or stingy. Instead, it champions the art of living stylishly by making intentional, considered purchases that add genuine value to your life.
Farewell to 'The Haul'
You are likely familiar with the concept of 'The Haul,' where influencers purchase dozens of fast-fashion items, showcase them briefly online, and then discard them, never to be worn or cherished again. Frugal chic positions itself as the definitive 'Anti-Haul.' It is a conscious rejection of disposable consumerism in favour of a more thoughtful and sustainable wardrobe.
Crafting Your Frugal Chic Look
The core of this trend revolves around building a wardrobe of classic, well-constructed pieces. It encourages repeating outfits with pride, expertly blending high-quality secondhand discoveries with key investment items. The priority shifts from chasing fleeting fashions to cultivating versatility and longevity.
Intentionality is paramount. The focus is on acquiring clothes you know you will return to time and again, pieces that truly resonate with your personal style. Fun and creativity remain essential, but they are channelled into being smarter about where your money goes. A central tenet is the simple rule: if an item does not spark joy, it has no place in your closet.
Featured ensemble for a frugal chic look: Jacket by Huishan Zhang, roll-neck from Soft Goat, trousers by Cos, sunglasses from Prada, a bag by Balenciaga, and shoes by Jil Sander.
Embracing a Frugal Chic Lifestyle
This movement extends far beyond the wardrobe, promoting healthier daily habits. It involves being more mindful about how we allocate our time, ensuring we build in moments to reset and relax rather than perpetually rushing from one task to the next.
It is about pausing to appreciate life's small pleasures and engaging in pursuits that broaden our horizons. This stands in stark contrast to losing hours scrolling through social media reels, which often leave us feeling anxious and overstimulated. Frugal chic advocates for a more balanced and fulfilling way of living.
Your Guide to Frugal Chic Brands
For well-made pieces that exude luxury without commanding exorbitant prices, consider these standout brands:
- & Daughter for exceptional knitwear.
- Isabel Marant for timeless boho-style pieces.
- Toteme for elegant, classic staples.
- Cos for perfectly cut trousers.
- WNU and Almada Label for soft, tailored items like satin trousers and brushed cashmere.
A pro tip for the frugal chic traveller: when visiting a new city, compile a shopping list that includes local vintage outlets. This significantly increases your chances of uncovering unique, one-of-a-kind finds. Notable favourites include Tarin Thomas in New York and Alexandra Alexandrie Paris in the city's Le Marais district.
Style Spotlights
Fresh Pick: & Other Stories Jumper. As we transition into spring, experimenting with a bright green hue can be a wonderful mood-booster.
Top Notch: WNU Belt. The brand has expanded its repertoire to include accessories. Their matt leather Stirrup belt with an antique gold clasp is a particular standout.
Spotted: In the BBC's latest season of The Night Manager, actress Camila Morrone evokes dreams of sunny escapes in a stunning wrap dress by Johanna Ortiz, a go-to brand for resort wear.
Follow for more inspiration: @thestylistandthewardrobe @youmagazine
