Kylie Jenner, the beauty mogul and reality TV star, orchestrated a masterful product launch at the 2026 Golden Globes, unveiling what is being hailed as her most seductive fragrance to date.
A Strategic Red Carpet Reveal
While the event was awash with glamorous gowns and A-list celebrities, Jenner cleverly captured attention by introducing Cosmic Intense, a new addition to her popular perfume line. The entrepreneur, who attended the ceremony with her partner, actor Timothée Chalamet, used the high-profile platform to generate instant buzz across social media, proving her knack for impeccable timing.
The new scent is described as a sultry, warm gourmand fragrance and is poised to be a Valentine's Day favourite. The official launch date on the Kylie Cosmetics website is January 21, 2026, with a wider release to other retailers following on January 25, 2026.
The Evolution of the Cosmic Fragrance Line
Cosmic Intense joins the existing bestselling range, which began with the original Cosmic by Kylie Jenner (£57). That first fragrance was a vanilla-based gourmand scent with notes of amber, blood orange, and star jasmine. Jenner previously stated she aimed to create something "truly unique" and "immediately comforting and delicious."
This was followed by Cosmic 2.0, which offered a fruitier, spicier profile and was housed in a metallic chrome bottle. The latest iteration, Cosmic Intense, promises a more intense and sexier take on the original gourmand DNA and comes in a striking vibrant red bottle.
Celebrity Branding Takes Centre Stage
Jenner was not the only star leveraging the Golden Globes spotlight for brand promotion. Ariana Grande showcased her r.e.m. beauty Sweetener Foundation, while Selena Gomez's red carpet look featured her Rare Beauty Positive Light Tinted Moisturiser.
However, Jenner's seamless integration of a major product debut into one of Hollywood's biggest nights underscores her unique position at the intersection of celebrity and commerce. With a dedicated global following hanging on her every move, the launch of Cosmic Intense demonstrates her continued influence in the beauty industry.
