Western style continues to dominate fashion trends into 2026, with no signs of fading from popularity. The aesthetic, ranging from subtle neck scarves and contrast stitching to bold double denim and cowboy boots, remains endlessly chic, fun, and remarkably wearable. A key driver of this trend is the ongoing collaboration between Wrangler and country music sensation Lainey Wilson, known for her role in Yellowstone. Their latest collection introduces fresh western inspiration in highly accessible forms, making the trend easier than ever to incorporate into daily life.
Introducing the Cowboy Tracksuit: A Fusion of Country and Comfort
The standout piece in the new Lainey Wilson X Wrangler launch is undoubtedly the cowboy-themed tracksuit, a brand-new addition for 2026. This innovative set includes the Cowboy Sweatshirt, priced at £55, and the matching Cowboy Sweatpants, available for £65. Designed to bring western flair into everyday activities, from lounging at home to running errands, these pieces are smart enough to be worn as a complete outfit outdoors. Simply pair them with cowboy boots and a cap for a polished look.
Both items come in an elegant cream colourway and feature studded details that add a distinctive country edge. The sweatpants boast a classic wide-leg flared shape, mirroring Lainey Wilson's preferred jeans silhouette and enhancing the western aesthetic with a touch of retro style.
Denim Highlights from the Collection
Beyond the cosy tracksuit, the collection offers several new denim pieces that blend country inspiration with comfort. The Groovy Wide Leg Jean, retailing at £90, provides a relaxed yet stylish option. Meanwhile, the Novelty Pull On Flare, priced at £85, combines super soft stretchy denim in a classic kick-flare silhouette with an elasticated waistband and pull-on design for ultimate ease.
Alternative Western Denim Recommendations
For those seeking additional western-inspired denim, several other brands offer compelling choices. Levi's Ribcage Bell Jeans are currently on sale for £77, reduced from £110, featuring an ultra-high rise waistband and a flared shape. ASOS carries the Liquor N Poker Studded Stitch Detail Baggy Co-Ord Jeans for £32.62, down from £50. Abercrombie's collaboration with Kemo Sabe presents the High Rise Bootcut Jeans, available for £160, offering another premium option for enthusiasts of the western trend.
This collection underscores the enduring appeal of western style, proving that it can be both fashionable and functional. With Lainey Wilson's influence, Wrangler continues to innovate, ensuring that westernwear remains a staple in contemporary fashion for seasons to come.
