Romeo Beckham has once again sparked intrigue among his followers by sharing a series of cryptic posts on his Instagram account this Thursday. The 23-year-old model, known for his previous collaborations with prestigious fashion houses such as Puma, Burberry, and Yves Saint Laurent, appears to be offering a tantalising glimpse into his latest professional endeavour.
Unveiling the 'Intra' Project
Through his business account, Intra, Romeo posted a selection of graphic-focused visuals to his Instagram Stories. These images seem to subtly hint at the brand's emerging logo and overall aesthetic, though specific details about the venture remain closely guarded. Accompanying the visuals was the enigmatic caption: 'Engineered through materials.' This follows a similar teaser last month, where Romeo showcased his tattoos in a shirtless photo, seemingly taken in a tattoo parlour, to first signal the new project.
Building Anticipation Online
In addition to the visual clues, Romeo shared a close-up screenshot of what appears to be the new business Instagram account for Intra. The account's bio simply reads: 'play everywhere.' He further teased his audience with a post captioned: 'Swipe' alongside an arrow emoji, the word 'soon', and a sand timer emoji, building significant anticipation for an official announcement.
Family Dynamics and Social Media Moves
This development occurs against the backdrop of ongoing public tensions within the Beckham family. Younger brother Cruz, aged 20, appeared to backtrack on a perceived swipe at his older brother Brooklyn by deleting a pointed TikTok video he had posted earlier in the week. The video, which featured Cruz and Romeo alongside their respective girlfriends, Jackie Apostel and Kim Turnbull, was captioned: 'Imagine hating and we’re just here like.' Its timing, following Brooklyn's recent six-page statement denouncing his parents, led many to interpret it as a subtle dig.
The Fallout from Brooklyn's Allegations
Last week, Brooklyn Beckham, 26, published a scathing statement in which he accused his parents, David and Victoria, of maintaining an 'inauthentic' public facade and attempting to control narratives in the press. He detailed several grievances, including claims about wedding planning disputes and feeling controlled by his family. While Victoria and David have maintained a stoic silence, the fallout has played out publicly, with Cruz's now-deleted TikTok causing further ripples. The video's removal was noted by numerous followers monitoring the family's online activity.
Support for Victoria Amidst the Controversy
In a show of support for his mother amidst the public scrutiny, Cruz recently shared an Instagram Story featuring a drink with Victoria's 2001 single 'Not Such An Innocent Girl' overlaid on the image. This coincided with a fan-led campaign that propelled the song to number one on the iTunes charts in the UK and Ireland, a move widely seen as a public response to Brooklyn's allegations. The campaign, described by supporters as an effort to 'fix the national tragedy' that Victoria was the only Spice Girl without a solo number one, gained viral traction on social media.
As Romeo Beckham continues to carefully unveil his new Intra project piece by piece, the intertwined narratives of professional launch and complex family dynamics ensure the Beckhams remain firmly in the public eye. The fashion world awaits further details on Intra, while observers watch to see how the family's personal story will continue to unfold both on and offline.
