Tess Daly, the former Strictly Come Dancing host, has been turning heads with her latest venture into the activewear market, sharing glimpses of her fitness routine and new clothing line on social media. The 56-year-old television personality, who recently announced her departure from the BBC show alongside co-host Claudia Winkleman, posted a video from a recent workout on her Instagram page this Wednesday, highlighting her dedication to health and style.
Showcasing NAIA Active Designs
In the video, Tess Daly modelled several eye-catching outfits from her own brand, NAIA Active, which she launched earlier this year as an expansion of her existing swimwear line, NAIA Beach. One standout ensemble featured a vibrant purple geometric print, with matching leggings and a top that emphasised both comfort and fashion-forward design. Another look included a sleek snakeskin print co-ord set, complete with a zip detail on the top, adding a touch of edgy sophistication to her workout wardrobe.
Additionally, Tess showcased a classic black tracksuit from the collection, comprising a zip-up jacket and joggers adorned with a subtle gold trim, reflecting her background as a model and her keen eye for detail. During her mat workout with dumbbells, she proudly declared, 'It’s not a workout, if it’s not in NAIA Active,' underscoring her passion for the brand and its integration into her fitness lifestyle.
Celebrity Support and Launch Event
To promote the NAIA Active collection, Tess Daly organised a star-studded workout class in Mayfair at London’s new luxury health club, V. The event brought together a host of well-known faces from the entertainment and sports worlds, demonstrating strong support from her inner circle. Among the attendees were Strictly dancer Nadiya Bychkova, model and business partner Gayle Lawton, TV personality Vicky Pattison, and even her former co-host Claudia Winkleman.
Other notable guests included former athlete Denise Lewis, ex-Strictly dancer Oti Mabuse, and singer Louise Redknapp, all of whom joined in to celebrate the launch. Claudia Winkleman took to social media to congratulate Tess, posting, ‘Brilliant @tessdaly at the launch of her amazing @naia-beach activewear collection... it’s beautiful.’ This gathering highlighted the collaborative spirit and positive energy that Tess aims to embody with her brand.
Brand Philosophy and Pricing
Writing on Instagram, Tess expressed her gratitude for the support, stating, ‘Still taking it all in. So grateful to our brilliant friends who came to celebrate the launch of NAIA Active with us. Being in a room filled with women who show up, support one another, and bring such positive energy was incredibly inspiring and reflects everything this collection stands for: Strength, individuality, movement, and women championing women.’ This message aligns with the brand’s focus on empowerment and community within the fitness and fashion spheres.
The NAIA Active collection features a range of stylish and functional pieces, with gym tops priced at £69 and leggings at £89. During the launch event, Tess modelled a black and white legging and sports bra set, further emphasising the versatility and appeal of the designs. As she continues to shape her post-Glitterball career, this activewear line marks a significant step in expanding her business ventures and connecting with audiences through health and wellness initiatives.
