The ongoing family drama surrounding the Beckhams has taken an unexpected commercial turn this week, as a fashion rental business has begun offering the exact gown Victoria Beckham wore to her son Brooklyn's controversial 2022 wedding. The move comes after Brooklyn Beckham's explosive claims that his mother "hijacked" his first dance with wife Nicola Peltz and danced "very inappropriately" during the Palm Beach ceremony.
Capitalising on Controversy
Bedfordshire-based fashion rental platform Taite Ro has cleverly tapped into the viral sensation surrounding the Beckham family feud by making Victoria's liquid silver metallic gown available for hire. The company posted promotional content on TikTok with the caption: "When you rent out the dress that knows exactly what went down at THAT wedding." Another clip featured edited images of Brooklyn and Nicola posing at their wedding while Victoria dances in front of them, accompanied by the playful tagline: "Rent THAT dress. Moves may or may not be included."
The Iconic Gown
For her eldest son's nuptials, the 51-year-old singer-turned-fashion designer wore one of her own creations - a slinky silver number inspired by the Studio 54 era. Victoria later explained on Instagram that the design was meant to evoke "the reflection of the moonlight on the ocean at night" and was "developed using the finest metallic yarn from my favourite mill in Como, Italy." She described the evening gown as "perfect for party season," noting how it echoed "the glamour of 40s Hollywood, but with the boldness of the 70s club scene."
Originally, Victoria's eponymous brand released a "very limited number" of the gowns in silver and gold for customers to purchase at £2,450 each. These quickly sold out on her website, leaving rental platforms like Taite Ro as the only current source for the distinctive look. "An iconic dress is becoming even more iconic," the rental platform declared on TikTok while promoting the Victoria Beckham frock.
Social Media Reaction
The marketing move has generated significant buzz on social media platforms, with fans expressing delight at the timely offering. "Love it," one enthusiast wrote in the comments section, while another remarked on a similar Instagram post from the brand: "What a time for Taite Ro to be alive!" Additional reactions included "Hahaha this is epic!" and "This is iconic," with a fifth commenter adding: "Omg stop!"
The Wedding Controversy
The dress promotion follows Brooklyn Beckham's lengthy Instagram statement in which he made multiple allegations against his parents. Among his most talked-about claims was the accusation that Victoria "hijacked" his planned first dance with Nicola. According to Brooklyn, musician Marc Anthony called him to the stage where, instead of his wife waiting for their romantic dance, his mother was there instead. He alleged she "danced very inappropriately on me in front of everyone," adding that he had "never felt more uncomfortable or humiliated in my entire life."
DJ Fat Tony, who performed at the wedding reception, later confirmed details of the incident during an appearance on ITV's This Morning. He described the situation as "really awkward" and revealed that bride Nicola fled the reception in tears. According to Tony, Marc Anthony had instructed Brooklyn to "place your hands on your mother's hips" during their dance, creating what the DJ called a "Latin thing" that made everyone uncomfortable.
Broader Family Feud
The wedding dance controversy represents just one aspect of the deepening rift between Brooklyn Beckham and his parents. In his statement, the 26-year-old chef announced he had cut all ties with his family and did "not want to reconcile." He accused his parents of attempting to "ruin my relationship since before my wedding" and claimed they had pressured him to sign away rights to his name weeks before the ceremony.
Brooklyn also alleged that Victoria cancelled making Nicola's wedding dress at the eleventh hour, forcing an urgent search for a replacement. However, some observers have questioned this claim, noting that Nicola ultimately wore an elaborate Valentino Haute Couture gown that reportedly took years to design and required multiple international fittings.
The family tensions have resulted in Brooklyn and Nicola snubbing significant Beckham family events in recent months, including Sir David Beckham's 50th birthday celebrations and his knighthong ceremony. Victoria has yet to publicly address her son's allegations, instead focusing on social media posts celebrating her Spice Girls bandmate Emma Bunton's birthday and promoting youngest son Cruz's music career.
As the Beckham family drama continues to unfold in the public eye, businesses like Taite Ro are finding innovative ways to engage with the viral narrative. The availability of Victoria's controversial wedding gown for rental demonstrates how modern fashion platforms can capitalise on celebrity controversies while giving fans unprecedented access to iconic celebrity fashion moments.
