Global superstar Harry Styles sent his devoted fanbase into a frenzy on Wednesday evening, personally delivering a tantalising hint about his long-awaited return to music. Fans who had been following an elaborate trail of clues received a surprise voicenote directly from the 31-year-old singer via WhatsApp, featuring him singing the phrase 'we belong together'.
The Elaborate Build-Up: From YouTube to Global Posters
This intimate digital message is the latest piece in a meticulously orchestrated campaign that has captivated Styles' followers worldwide. The build-up began on December 27 with the release of a poignant, nine-minute YouTube video titled 'Forever, Forever'. The clip featured footage from the final night of his 'Love On Tour' at the RCF Arena Campovolo in Reggio Emilia, Italy, in July 2023.
The video showcased fans' emotional journeys and culminated with Styles at a piano, playing an unreleased, heartfelt instrumental piece. It ended with the now-signature message: 'we belong together'. This line was widely interpreted as the first major signal of his musical comeback.
The mystery deepened on January 12, when cryptic posters bearing the same phrase and related lines like 'see you very soon', 'it’s all waiting there', and 'let the light in' appeared in major global cities including London and Milan. The imagery directly matched the crowd shots from the 'Forever, Forever' video, confirming the connection for eagle-eyed fans.
A Cryptic Website and the WhatsApp Gateway
Simultaneously, a mysterious website – webelongtogether.co – went live. Its homepage displayed a looped video of a concert crowd, with a copyright notice for Sony Music Entertainment, Styles' label via Columbia Records, at the bottom. The site offered no direct announcement but acted as a gateway.
When fans interacted with the site, they were redirected to a WhatsApp contact named HSHQ (Harry Styles Headquarters). After sending the pre-written 'we belong together' message, users received an invitation to submit their contact details for updates. It was through this channel that the now-viral voicenote was delivered.
Fan Meltdown and What It All Means
The personal voicenote has been hailed as the most exciting clue yet, with many believing it contains a snippet of a new, unreleased song. This cryptic marketing strategy echoes Styles' previous album rollouts, which used websites like DoYouKnowWhoYouAre.com and YouAreHome.co.
The fan reaction on social media platform X was instantaneous and euphoric. One user exclaimed, 'Being personally serenaded by Harry Styles via WhatsApp was not on my 2026 bingo card!' while another joked, 'I'll tell my grandchildren that Harry Styles messaged me on WhatsApp... but that I rejected him to marry his grandfather.' The overwhelming sentiment is one of excited anticipation for an official announcement.
This activity follows a report by The Daily Mail that Styles was back in the studio at Rak Studios in St John's Wood, London, working on a new, top-secret album described as his most 'emotional' project yet. His last album, 2022's Grammy and Brit Award-winning 'Harry's House', cemented his status as a global solo phenomenon. With this intricate, fan-focused campaign now in full swing, all signs point to Harry Styles preparing to step back into the spotlight very soon.
