Rita Ora showcased her signature style and business acumen this week, stepping out in New York City for rehearsals ahead of a major television gig while new financial figures revealed her soaring earnings.
Double Duty in the Big Apple
The 35-year-old singer and presenter was seen in high spirits on Monday, preparing to co-host Dick Clark's New Year's Rockin' Eve 2026 alongside Ryan Seacrest for the iconic Times Square broadcast. Her day began with a chic, cosy ensemble for the initial run-throughs.
Heading to rehearsals, Rita wrapped up against the winter chill in a long brown fur coat, layered over a comfortable matching brown co-ord. She completed the look with brown leather boots and a pair of stylish sunglasses, appearing focused and ready for work with the production crew on the city streets.
A Staggering Financial Year
The rehearsal outing comes hot on the heels of remarkable financial news. Documents filed earlier this month for her companies, Ora Live and Ora Multi Services, show Rita's ventures generated an astonishing £4.8 million in profits over the last year.
This figure represents a dramatic increase, more than doubling the £2.3 million profit from the previous year. Broken down, it equates to an eye-watering £13,000 every single day for the year leading up to April. This significant boost has reportedly elevated the songstress's estimated net worth to around £31 million.
From Stage to Screen: A Multifaceted Career
This financial success is built on a diverse and formidable portfolio. Ora Live, which handles her performances, and Ora Multi Services, covering broader business activities, manage income from multiple streams.
Her television work is extensive, including judging and coaching roles on major shows like The Voice UK, The X Factor, and both the UK and US versions of The Masked Singer. She has also ventured into acting, with roles in the Fifty Shades film franchise and Kung Fu Panda: Dragon Knight.
On the endorsement front, Rita boasts a lucrative and varied portfolio spanning:
- Fashion: Partnerships with Adidas, Primark, and Escada.
- Beauty: A longstanding role with Rimmel London.
- Beverages: Ventures including Próspero Tequila and Coca-Cola Zero Sugar.
This business savvy aligns with comments she made just last week at The Red Sea International Film Festival in Saudi Arabia. Speaking at a Women In Cinema event, Rita explained her drive to diversify, stating she doesn't want to "limit herself as just a musician."
She cited icons like Madonna and Cher as inspirations for breaking boundaries across multiple fields, emphasising the importance of female empowerment and continuous learning.
After her morning rehearsals wrapped, Rita proved her style versatility by changing into a second sophisticated outfit. She slipped into a crisp white co-ord, featuring a structured wrap jacket and smart trousers with cuffed ankles. She elevated the look with black pointed heels and accessorised with black leather gloves, sunglasses, and striking gold earrings.
As she fine-tunes her hosting skills for one of television's biggest annual events, these latest figures confirm that Rita Ora's influence and entrepreneurial success continue to reach impressive new heights.
