Sky's High-Stakes Bet on Saturday Night Live UK
Sky has embarked on its most expensive non-scripted production ever, pouring millions into the British adaptation of the iconic American comedy show, Saturday Night Live. Based on the long-running US counterpart that has aired on NBC since 1975, with over 1,000 episodes across 51 series, the UK version faced immediate and vocal scepticism from industry insiders.
Predictions of Failure and Increased Investment
Even before its debut, television experts were warning that the adaptation would fail spectacularly. Bookmakers like Coral offered odds of 1-2 that it would be consigned to the television graveyard alongside other failed imports. Richard Osman, a seasoned presenter and producer, revealed on his podcast, The Rest Is Entertainment, that everyone was telling the creators it would be terrible.
Despite this negative noise, Sky decided to double down, increasing the commissioned debut series from six to eight episodes. This move escalated the budget from an estimated £12 million to a staggering £16 million, with industry sources suggesting each episode costs approximately £2 million.
Mixed Reviews and Modest Viewership
The show launched with Tina Fey as host, airing at 10pm on the relaunched Sky One channel, attracting a modest 226,000 viewers, representing an audience share of 3.2%. However, this figure already outperformed Sky's typical ratings for that timeslot, being four times higher than what the now-axed A League Of Their Own would attract.
Critical reception was divided. The Times savagely criticised the show, suggesting a drinking game where viewers take a shot every time they laugh, while noting that jokes didn't live up to the risk and the spark was missing. The Independent gave it three stars, pointing out that airing on Sky limited its reach and that it lacked a shake-up to the formula, calling it tepid cosplay at worst.
In contrast, The Guardian also awarded three stars but was more positive, stating it could have been much worse. The Telegraph was the most favourable, giving four stars and praising Tina Fey's performance in a shockingly competent spin-off.
Behind-the-Scenes Challenges and Viral Moments
Producer James Longman described the launch as daunting, expressing nerves but excitement about finally airing the show. He emphasised the need for comedy in today's rough world, hoping to make people laugh on a Saturday night.
The debut episode featured on-screen debuts from a cast including Hammed Animashaun, Ayoade Bamgboye, Larry Dean, Celeste Dring, George Fouracres, Ania Magliano, Annabel Marlow, Al Nash, Jack Shep, Emma Sidi, and Paddy Young.
In today's media landscape, terrestrial viewing figures are no longer the sole measure of success. Sky executives are closely monitoring engagement on social media and streaming platforms. Early signs are promising, with the show generating viral content, much like its US sibling.
Political Controversy and Future Episodes
A sketch mocking Prime Minister Keir Starmer for being too afraid to call former US President Donald Trump went viral after Trump reshared it on Truth Social without caption. The skit depicted Starmer panicking and hanging up on Trump, with lines like I just hate conflict so much and I'll say anything, I'll do anything, except take a stand.
Another segment, the Weekend Update, roasted Andrew Mountbatten Windsor, joking about his new home and the police investigation into him, with dark humour about his potential imprisonment.
Looking ahead, the next episode will be hosted by Northern Irish actor Jamie Dornan, with BRIT Award-winning band Wolf Alice performing. On April 4, Academy Award-winning British actor Riz Ahmed will host, joined by rock titans Kasabian. Hosts for the following five episodes remain unannounced.
Saturday Night Live UK continues to air at 10pm on Sky One, with Sky hoping that increased investment and viral momentum will secure its future despite the rocky start and high stakes.
