The recent death of television personality Jordan James Parke, widely known as the 'Lip King', has sparked a renewed and urgent call for legislative change to prevent further tragedies linked to non-surgical Brazilian butt lift procedures. This development comes in the wake of the 2024 death of Alice Webb, a mother of five, who underwent a fatal BBL at a clinic in Gloucester reportedly administered by Parke.
Campaign for Alice's Law Gains Momentum
Parke, who described himself as 'The Plastic Surgery Advocate' on social media but was not a qualified surgeon, was found dead last week, as confirmed by his family. He had been under police investigation for possible manslaughter charges related to Webb's death and was due to answer bail next month, though he was never formally charged. In response to Webb's passing, her family and the organisation Save Face launched a campaign for 'Alice's Law', advocating for a comprehensive ban on these high-risk cosmetic procedures.
Official Statement from Save Face Director
Ashton Collins, director of Save Face, who has been collaborating closely with Alice Webb's family, released a powerful statement today. "We have been campaigning since 2023 for the government to ban anyone other than GMC registered plastic surgeons from carrying out liquid BBLs," Collins explained. "We warned of the potentially fatal consequences of these highly dangerous procedures, risks that are magnified when they are performed by laypeople in unsuitable, unsterile settings."
Collins expressed profound devastation that initial warnings were ignored, leading to Webb's tragic loss in 2024. Since then, the campaign has intensified, with Collins presenting evidence to the Women and Equalities Committee in Parliament during 2025. "We were delighted that, in its report published last week, the Committee wholeheartedly backed our call for a ban on these high-risk procedures," he noted, pledging to continue lobbying relentlessly until legislation is enacted.
Details of the Proposed Legislation
Alice's Law aims to make it illegal for anyone other than a registered Plastic Surgeon on the GMC specialist register, operating from a CQC regulated environment, to perform buttock augmentation procedures using hyaluronic acid dermal fillers. This specific focus targets the non-surgical BBL method that led to Webb's death, where substances are injected by individuals often lacking medical qualifications.
Family's Heartfelt Plea for Action
Webb's family has been vocal in their demand for immediate government intervention. "We feel strongly that after what happened to Alice there should have been a blanket ban on these procedures until it could be understood how they can be performed safely and regulated in the correct way to ensure that no other lives are at risk," they stated. They criticised both current and previous governments for failing to act on repeated warnings from organisations like Save Face over many years.
"There has been plenty of talk from the government around changes to the law over the last year, but talking is not achieving anything," the family emphasised. "Action is what is required, before what happened to Alice happens to someone else. We are urging the government to make these changes now."
Remembering Jordan James Parke
In the midst of this regulatory push, Parke's family mourned his passing in a heartfelt social media post. His sister wrote, "Our beautiful, funny most amazing Jordan James Parke passed away on Wednesday the 18th of February 2026." She appealed for kindness, asserting that negative messages about him were untrue, and expressed deep sorrow, saying, "The world feels so empty without you."
The convergence of these events—Parke's death and the ongoing campaign for Alice's Law—highlights the critical need for stricter regulations in the cosmetic surgery industry. As Save Face and Webb's family persist in their efforts, the call for legislative action grows louder, aiming to honour Alice Webb's memory and prevent future preventable losses.
