Turning Point USA has officially confirmed that its "All-American" alternative to the Super Bowl halftime show will make a comeback next year. The conservative group organized the rival event as a protest against the NFL's selection of Bad Bunny to perform at this year's Super Bowl, a decision that sparked criticism from some conservatives, including former President Donald Trump.
Plans for 2027 Announced
In a statement released on Monday morning, Turning Point spokesperson Andrew Kolvet revealed the group's commitment to hosting the show again in 2027. He highlighted the event's success, noting that viewership numbers are still being tallied from broadcast and fast channel partners.
"Based on tonight's success, we have committed to running it back again next year," Kolvet wrote. "The All-American Halftime Show will be back in 2027."
Conservative Support and Viewership
The announcement was met with applause from prominent conservatives such as Donald Trump Jr., underscoring the political divide over the NFL's halftime choices. However, official viewership figures for both the Super Bowl and the halftime show are expected to be released on Tuesday afternoon, with early indications suggesting the rival show attracted only a fraction of the audience that tuned in for Bad Bunny's performance.
Despite the lower viewership, Turning Point USA remains undeterred, framing the event as a cultural counterpoint to mainstream entertainment. The group's persistence reflects ongoing tensions in American media and politics, particularly around issues of unity and conservative values.
Bad Bunny's halftime show, which promoted messages of unity, became a flashpoint in this debate, drawing both praise and criticism. Turning Point's alternative aims to cater to audiences seeking different content, though its impact on broader viewership trends remains to be seen as plans for the 2027 show take shape.
