Britain's leading polling expert, Professor Sir John Curtice, has stated there is “no doubt” that support for Reform UK is declining, as Nigel Farage continues his dispute with pollster YouGov over alleged underrepresentation of the party's popularity.
The latest YouGov poll, released on Tuesday, showed Reform up two points to 25 percent, but Farage insisted this still underestimates true backing. However, an Ipsos Mori poll released the same day showed Reform down two points to 28 percent. A Survation poll in Scotland placed Reform third behind Labour, down two points to 17 percent.
Professor Curtice noted that the average across ten pollsters this month is 27 percent, down two points from February. He told The Independent: “There is no doubt Reform support is down.” Other experts, including Dr Mark Pack and Lord Robert Hayward, corroborated the trend, with Hayward stating “all pollsters are showing Reform percentages in decline.”
YouGov defends its methodology, which asks about constituency voting rather than general party preference, claiming it better captures tactical voting. A YouGov spokesman said their approach “significantly increased our accuracy” during the 2024 general election.
Farage, speaking at a press conference, accused YouGov of being “deceptive” and questioned the firm's credibility, citing a 90 percent drop in its share price. He argued that across other pollsters, Reform is “up over the last two weeks” and dismissed claims of a slide.
