Premier League clubs are facing increasing pressure over their sponsorship deals with betting companies, as lawmakers and campaigners demand tighter restrictions.
With nearly half of the league's teams currently sponsored by gambling firms, concerns are growing about the influence of betting advertisements on fans, particularly younger audiences.
Growing Calls for Regulation
Members of Parliament have urged the government to implement stricter rules on gambling sponsorships in football, similar to the ban on tobacco advertising in sports.
"Football has a duty to protect its fans, especially children, from the harms of gambling," said Carolyn Harris MP, chair of the All-Party Parliamentary Group on Gambling Related Harm.
Industry Response
The Premier League has defended its current approach, stating that clubs already follow strict guidelines regarding responsible gambling messaging.
However, critics argue these measures don't go far enough, pointing to research showing increased gambling participation among football fans exposed to shirt sponsorships.
The Financial Stakes
With betting companies paying millions for shirt sponsorships and stadium advertising, any restrictions could have significant financial implications for clubs.
Experts suggest alternative sponsorship models may need to be developed to offset potential revenue losses from gambling firms.
