Sky has issued a critical last-minute alert to consumers across the UK, warning that valuable opportunities to secure substantial savings are rapidly disappearing. The telecommunications giant is highlighting that customers could miss out on a significant £200 bonus if they fail to act before deadlines pass.
Imminent Deadline for January Sale Offers
The urgency stems from Sky's January sale broadband deals, which are scheduled to expire at 11.59pm on Wednesday, January 28. This creates a narrow window for consumers to take advantage of reduced pricing before these promotional offers disappear.
Substantial Broadband Savings Available
Current offers have seen impressive reductions of up to £120 on Sky's fibre broadband packages, with high-speed options reaching 900Mbps now available at discounted rates. The provider's broadband plans now begin at an accessible £25 per month for 75Mbps Full Fibre service, representing a reduction from the previous £26 price point.
For households requiring faster connectivity, Sky offers 150Mbps Full Fibre for £26 monthly, down from £27. More demanding users can access 500Mbps Full Fibre for £30 instead of £31, while the premium 900Mbps Full Fibre package has been reduced to £35 from its regular £40 price.
The £200 Switching Incentive
A particularly attractive element of Sky's current promotion is the up to £200 available to customers who switch providers. This financial incentive is specifically designed to cover exit fees from previous broadband providers, making the transition to Sky more financially viable for consumers locked into existing contracts.
This bonus becomes especially relevant as competing providers including BT, EE and Virgin Media prepare to implement their annual price increases, with broadband bills expected to rise by approximately £4 each month from April. In this context, Sky's offers present a timely opportunity for consumers to secure better value before widespread price adjustments take effect.
Television Package Reductions
Beyond broadband services, Sky has simultaneously implemented price reductions across its television offerings. The entry-level Sky Glass Air 4K smart television now starts from just £4.25 when combined with a Sky package from £15 monthly.
This television solution comes with Sky channels and integrated streaming applications, delivering approximately 100 channels alongside complimentary subscriptions to Netflix and Discovery+.
Comprehensive Bundle Options
Sky's sale extends to comprehensive service bundles that combine television and broadband. Notable offers include Ultimate TV paired with 500Mbps Full Fibre Broadband for £39 monthly, reduced from £44. Similarly, the Essential TV package with Sky Sports and 300Mbps Full Fibre Broadband is available for £55, representing a £10 saving from the standard £65 price.
Contract Considerations and Future Pricing
Potential customers should note that Sky requires commitment to 24-month contracts for these promotional offers. This means subscribers are likely to experience two annual price increases during the minimum contract term.
However, Sky distinguishes itself from many UK providers through its cancellation policy. Customers retain the right to cancel their broadband contracts without incurring early termination fees within 30 days of receiving notification about any price increase. This provision offers consumers valuable flexibility to seek alternative arrangements if future price adjustments prove unsatisfactory.
Comparative Market Positioning
While some competing services currently offer marginally lower pricing—such as Virgin Media's M250 Fibre Broadband at £23.99—these alternatives will become significantly more expensive following April's anticipated price increases. Virgin's offering, for instance, is projected to rise to £31.99 by April 2027.
Sky's historical approach to price adjustments provides additional context. In 2025, the company increased its television and broadband prices by an average of 6.2%. If a similar adjustment occurs this year, customers on the £25 broadband plan would see their monthly bills increase by approximately £1.55—substantially less than the £4 hikes expected from major competitors.
The combination of immediate savings through discounted packages, the £200 switching bonus, and potentially smaller future price increases creates a compelling proposition for consumers seeking to optimise their telecommunications expenditure ahead of industry-wide price adjustments.
