Kohl's has rolled out a new initiative called the Deal Bar, a dedicated front-of-store section that offers a rotating assortment of trendy gifts, seasonal items, and everyday essentials, all priced at $10 or less. This move is designed to appeal to cost-conscious shoppers by providing small-ticket, affordable options right at the entrance of all Kohl's locations across the United States.
Inspired by Target's Approach
The Deal Bar concept bears a strong resemblance to Target's Bullseye's Playground and Dollar Spot, which have long been popular for their budget-friendly, impulse-buy items. Kohl's assortment includes a diverse range of products, such as kids' activity books, craft kits, seasonal decor, holiday-themed goodies, and practical lifestyle essentials. Current displays feature party supplies and serving pieces tied to Easter, along with spring decor and craft projects, aiming to capture seasonal shopping trends.
Strategic Shift Under CEO Michael Bender
This launch is part of a broader strategy led by CEO Michael Bender to address past missteps and reinvigorate customer value. Despite declining sales, Kohl's reported some progress in the third quarter of 2025, indicating efforts to correct course and enhance affordability. The Deal Bar is seen as a key component in this turnaround, focusing on delivering immediate, low-cost value to shoppers.
Accessibility for Customers
Shoppers can explore the Deal Bar products in person at Kohl's stores nationwide, spanning 49 states, or browse the selection online for added convenience. This dual-channel approach ensures that customers have multiple ways to access these affordable items, whether they prefer in-store shopping or digital browsing.
Overall, Kohl's Deal Bar initiative represents a strategic pivot towards affordability and customer engagement, mirroring successful retail models while aiming to boost foot traffic and sales in a competitive market.
