In a dramatic U-turn, Thai authorities have reversed a widely criticised afternoon alcohol ban less than a week after it was introduced. The sudden change of policy comes as a major relief to the nation's vital tourist industry, which is now gearing up for its peak winter season.
A Short-Lived Crackdown
The initial restrictions, which came into effect on Saturday, November 8, had mandated a complete ban on alcohol consumption and purchases between the hours of 2pm and 5pm, as well as from midnight to 11am. This marked a significant tightening of existing rules, which previously only penalised sellers with fines of up to 10,000 Thai baht (approximately £234).
Under the new, stricter enforcement, the rules were extended to apply to drinkers as well. The Tourism Authority of Thailand had issued a stark warning to visitors, stating that 'violations may lead to fines or other legal consequences' under transport and alcohol control laws. Both businesses and individuals were told they could face serious penalties for non-compliance.
Industry Backlash Forces a Swift Reversal
Facing immediate and strong backlash from business owners and the tourism sector, the government has now performed a complete about-face. Public Health Minister Pattana Promphat announced the reversal on November 13, confirming a new six-month pilot programme.
From early December, the sale of alcoholic beverages will once again be permitted during the previously restricted afternoon window of 2pm to 5pm. Minister Promphat indicated that this trial could be extended further depending on its outcome, signalling a more flexible approach from the government.
Timely Reprieve for Peak Tourist Season
This policy reversal arrives just in time for the busiest period for Thailand tourism, when millions of travellers, including many from the UK seeking a winter sun destination, flock to its shores between November and February.
Tourists planning a visit should note another recent update to entry procedures. Since May 1, all foreign nationals must complete a digital arrival card online before travelling to Thailand. The Thailand Digital Arrival Card (TDAC) has replaced the old paper forms and requires personal, travel, and accommodation details. The FCDO advises that travellers can register within three days before their arrival.
This change comes as Thailand anticipates a tourism surge, partly fuelled by its featuring in the latest series of the popular HBO show, 'The White Lotus'.
