Gemma Collins and Sinitta's I'm A Celeb Feud Escalates with Social Media Swipes
The ongoing feud between reality star Gemma Collins and pop singer Sinitta on the current series of I'm A Celebrity... South Africa has intensified, with fresh social media digs and public accusations adding fuel to the fire. The conflict, which began when the Savannah Scrub camp united with the Main Camp, shows no signs of abating, despite the show being filmed last September.
The Origins of the Dispute
It all started when Sinitta, 62, told Gemma Collins, 45, that she thought her casting as Mama Morton in the musical Chicago was a "joke." This comment sparked a foul-mouthed rant from Gemma, who later took to Instagram to make a snide remark about Sinitta after an awkward moment aired on the ITV show. The tension has persisted, with Gemma notably not following Sinitta on Instagram, while she follows all her other co-stars, a move described by a source as a "clear statement."
Social Media Exchanges and Public Backlash
On Friday morning, Gemma shared an old clip of herself saying, "Anyone who ever doubted me, said I was never going to be anything... f*** you!" She captioned the post, "Never let people tell your a JOKE [sic]. I’ve been through thousands of trials and tribulations to get where I am today." This came after Sinitta questioned Gemma about her withdrawal from the Chicago production in 2022 due to a "terrible injury," with Sinitta admitting she initially thought the announcement was a joke because Gemma had fallen off a stage at an awards show.
Sinitta has since slammed the show for "editing" their row, claiming she received "genuinely nasty" backlash from fans. She explained on social media that she didn't call Gemma a joke but rather thought the announcement was a joke at the time, as she was unaware of Gemma's singing and dancing abilities. Sinitta emphasized that they bonded over discussing Chicago and that the edited footage omitted their amicable conversation.
Previous Accusations and Revenge Moments
This isn't the first clash between the two. Gemma previously accused Sinitta of leaking stories from the cast WhatsApp chat, an accusation Sinitta denied, saying, "I’ve been accused of being the rat who’s been selling the WhatsApp stories... the only rat amongst us were those in the jungle." In a later episode, Gemma got her revenge with a stinging swipe at Sinitta's 40-year on-and-off relationship with Simon Cowell, mocking how Sinitta has to go through multiple intermediaries to contact him.
Reflecting in the Bush Telegraph, Gemma said, "She was in an on and off relationship with him for over 40 years and when Sinitta rings he replies and says 'I'll call you tomorrow Sinitta'. I mean, if someone did that to me, they'd be blocked, scrubbed off the Christmas card list and yeah, I ain't waiting around for no man to call me back."
Castmates and Show Context
The feud unfolds amidst a star-studded cast for I'm A Celebrity All-Stars 2026, including:
- Gemma Collins, 45, reality star from TOWIE, who quit the 2014 series after 72 hours.
- Sinitta, 62, Eighties popstar known for hits like So Macho, voted out second in the 2011 series.
- Other notable campmates like Sir Mo Farah, Ashley Roberts, David Haye, Scarlett Moffatt, Seann Walsh, Jimmy Bullard, Adam Thomas, Harry Redknapp, Craig Charles, and Beverley Callard.
As the show continues to air, the feud between Gemma and Sinitta remains a focal point, with fans and insiders alike speculating on whether the two will ever reconcile. The source added, "It’s got everybody talking," highlighting the widespread attention this celebrity clash has garnered.
