Gregg Wallace Faces Online Fury Over Mother's Day Cameo Video Promotion
Gregg Wallace, the former MasterChef judge and host, has been heavily criticised online after a recent social media post where he promoted his Cameo video services for Mother's Day. On 14 March 2026, Wallace shared a clip urging viewers to purchase personalised video messages from him if they had not yet secured a gift for their mothers, sparking a wave of negative reactions from fans and followers.
Details of the Controversial Promotion
In the video, Wallace stated, "If you haven't sorted a Mother's Day present yet, don't worry. I can deliver a Cameo message within 24 hours. In fact my average delivery time is under five hours, so we've got this. Send a happy message to Mum from me on Cameo." Cameo is an application that allows users to buy custom video messages from celebrities, with Wallace's videos starting at a price of £37.81. While some supporters expressed interest, many others viewed the promotion as a blatant and desperate attempt to generate income.
Mixed Reactions from Social Media Users
The response to Wallace's post was divided. A few fans showed enthusiasm, with one commenting, "If you can send one up to my mum in Heaven I'd be eternally grateful. She loved you Uncle Gregg, you gave her so much joy in the last few weeks of her life watching you. Thank you for that." Another added, "A Mother’s Day gift from Greg! My mom would love this I think she liked Masterchef a few years ago."
However, the majority of reactions were critical. One user remarked, "No thanks. I like my mother," while another said, "Stay away from my mum." A third labelled Wallace as "desperate", commenting, "Bro is so desperate for money hahaha no one buying your video messages so stop trying to sell them." A fourth user made a pointed reference to past controversies, stating, "But my mother is a middle-class woman of a certain age..."
Background on Past Allegations and Apologies
This comment alludes to a previous investigation into Wallace's conduct during the filming of MasterChef in 2024, where he faced allegations of making inappropriate sexual comments. The inquiry substantiated over 40 complaints, with 13 individuals, including former Newsnight host Kirsty Wark, coming forward. In response, Wallace apologised for his behaviour but controversially claimed the complaints originated from "a handful of middle-class women of a certain age".
He elaborated, "I have been doing MasterChef for 20 years - amateur, celebrity and professional MasterChef and I think in that time I have worked with over 4,000 contestants of all different ages, all different backgrounds and all walks of life. And apparently now I am reading in the paper there’s been 13 complaints in that time. In the newspaper I can see the complaints coming from a handful of middle-class women of a certain age just from Celebrity Masterchef."
Support and Further Backlash
Despite the criticism, Wallace received some backing, such as from former contestant Lisa Addison, who defended him by saying, "Filmed with Gregg two years ago. An absolute gentleman! The woke will not stop til they get what they want! Yet another example of the media destroying someone." Nevertheless, the online mockery continued, with comedian David Baddiel tweeting, "It's not often that the internet gets behind middle-class middle-aged women these days, but thanks to Gregg Wallace for making it happen."
The incident highlights the ongoing public scrutiny Wallace faces, blending current commercial endeavours with unresolved past controversies, leading to a significant and polarising reaction across social media platforms.
