Television personality Samantha Armytage has been spotted enjoying a casual bicycle ride in Sydney, showcasing a noticeably svelte figure as she embraces what she calls her 'influencer era'. The 49-year-old host of The Golden Bachelor was seen beaming during her outing in the harbourside suburb of Rose Bay on Friday.
Cycling in Style: Armytage's Casual Harbour Outing
Armytage cut a relaxed yet athletic figure as she took a break from pedalling her distinctive silver bicycle, which was complete with a basket and a well-worn, slightly rusty frame. For her exercise session, she opted for a vibrant lime green T-shirt featuring a graphic of a bull wearing an American flag. She paired this with snug, three-quarter length blue leggings that highlighted her lithe legs.
Finishing her sporty ensemble were classic white New Balance sneakers and a blue Australian Open cap. The former Sunrise host tied back her blonde hair, went makeup-free, and accessorised with a pair of timeless Ray-Ban sunglasses for the sunny Sydney day.
Entering the 'Influencer Era' with a KFC Campaign
This outdoor activity follows a lighthearted social media exchange where Armytage revealed her new 'influencer era'. It began when she attended a cricket match and participated in a classic Aussie tradition by wearing a KFC cardboard bucket as a hat. She shared a playful selfie on Instagram, holding a beer with the bucket atop her head.
In her caption, she wrote: 'What can I say... I am nothing if not a woman of the people,' adding, 'not sponsored but should be. And no - I'm not dating The Colonel.' The fast-food giant's official account noticed the post, replying with 'Queen of the buckethead'.
Seizing the moment, Armytage shared a screenshot of the interaction to her Instagram Stories with the bold caption: 'Surely this deserves free KFC for life?' She later posted a follow-up image with the bucket hat, tagging KFC again with the words 'Never forget'.
A Glowing Return to Television Screens
Armytage's public glow-up coincides with a successful return to mainstream television. After her high-profile departure from Seven's Sunrise in 2021, she jumped ship to the Nine Network in 2024. She made a highly anticipated return to the Today show couch during the 2025 festive season, filling in for regular hosts Karl Stefanovic and Sarah Abo.
Her primary focus, however, has been her role as host of Nine's The Golden Bachelor in 2025. She has brushed off speculation about permanently replacing Sarah Abo, telling 2GB's Ben Fordham in October that hosting the dating show was her main priority. With her recent television success and vibrant public appearances, Samantha Armytage looks set to keep her career and personal style glowing well into 2026.
