Vivian Wilson, the estranged transgender daughter of billionaire Elon Musk, has taken a prominent step in her modelling career by fronting Rihanna's latest lingerie campaign.
A Modern Ode to Aphrodite
The 21-year-old features in the new Savage X Fenty Valentine's Day campaign, titled 'Love So Savage: A Modern Ode to Aphrodite'. Wilson is showcased wearing a striking red lace balconette bra with a matching skirt, promoting the brand's new range of intimates, sleepwear, and loungewear.
This high-profile role follows her successful New York Fashion Week debut in September, marking a significant rise in the fashion industry. The campaign was announced on Friday, 9th January 2026.
Financial Independence and Family Estrangement
Wilson has been openly independent from her father's vast fortune. She has previously clarified that she does not have access to large sums of Musk's money and has built her career on her own terms.
The model publicly came out as transgender in 2022. Following this, she severed ties with her father, the Tesla and SpaceX CEO, and has been vocal in criticising his public statements about her. This includes responding to a past tweet from Musk where he referred to her as 'dead'.
A Statement on the Global Stage
By choosing Vivian Wilson for this major campaign, Rihanna's Savage X Fenty continues its tradition of celebrating diversity and individuality. Wilson's participation is seen as a powerful personal and professional statement, placing her firmly in the spotlight away from her father's shadow.
Her involvement underscores a narrative of self-made success and personal authenticity, themes that resonate strongly with the brand's ethos and its global audience.
