Twice Marks a Decade of Dominance with New Album and Netflix Film
The global pop music industry is notoriously fickle, where lasting success is a rare feat. Yet, the K-pop girl group Twice has defied the odds, showcasing remarkable resilience over the past ten years. Comprising members Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu, the group recently celebrated their 10th anniversary with significant milestones that highlight their evolving artistry and widespread influence.
A Landmark Album: 'TEN: The Story Goes On'
To commemorate their decade together, Twice released "TEN: The Story Goes On," an album that represents a bold departure from their signature bubblegum pop sound. This release is notable for featuring solo tracks from all nine members, allowing each to explore diverse musical genres. For instance, "Fix a Drink" ventures into country music, while "Chess" creatively samples Beethoven's "Für Elise." This expansion into new sonic territories demonstrates the group's growth and willingness to experiment beyond their initial pop roots.
Netflix Success with 'KPop Demon Hunters'
In addition to their musical achievements, Twice has made a significant impact in the entertainment world through their involvement in the Netflix animated film "KPop Demon Hunters." The movie, which has become Netflix's most-watched film of all time, has accumulated hundreds of millions of viewing hours globally. Its soundtrack also achieved remarkable success, charting as the highest of 2025 with eight songs landing on the Billboard Hot 100. The film's theatrical release in August and subsequent Halloween weekend debut further solidified its popularity, and it is now nominated for two Oscars at the upcoming Academy Awards.
Insights from the Group: Evolution and Collaboration
In a recent interview, Twice members shared their perspectives on their journey and the creative processes behind their work. Mina highlighted how the group's long-standing collaboration allows them to assign vocal parts that emphasize each member's unique strengths, enhancing their collective output. Jihyo reflected on the evolving definition of success, noting that while they have worked diligently for a decade, they believe there is still much more to achieve, viewing success as connecting with and inspiring their audience.
Dahyun explained the group's decision-making dynamics, which involve multiple group chats and in-person meetings where members and staff collaborate to craft albums. Jihyo added that they strive to align with current trends while avoiding repetition, making each release a challenging yet enjoyable process. Jeongyeon discussed her vocal development, moving from a forced perfectionism to embracing her natural voice over the years.
Creative Challenges and Personal Connections
The involvement in "KPop Demon Hunters" presented new creative challenges for Twice. Jeongyeon, Jihyo, and Chaeyoung contributed to the powerful song "Takedown," which contrasted with Twice's typically bright and cute style, reminding Jeongyeon of her trainee days. Chaeyoung found resonance in scenes depicting the girl group narrative, particularly moments of post-concert eating, which mirrored their own experiences of energy replenishment.
Future Aspirations and Balancing Act
Looking ahead, Momo expressed the group's desire to continue meeting fans, performing, and exploring new ventures for many years to come. Jihyo addressed the balance between personal, subunit, and group goals, emphasizing that activities like the MiSaMo subunit or individual pursuits, such as Dahyun's acting career, complement rather than detract from Twice's collective efforts, bringing positive benefits to the group.
As Twice moves forward, their decade-long journey exemplifies not only musical innovation but also a steadfast commitment to their craft and community, setting a high bar for longevity in the ever-changing landscape of pop music.
