SNL UK Viewership Plummets by 36 Per Cent in Third Week
The British adaptation of Saturday Night Live has experienced a significant drop in audience numbers, with its third episode recording a sharp 36 per cent decline in viewership compared to the previous week. Hosted by actor Riz Ahmed, the latest instalment of the Sky series managed to attract 130,100 viewers on Saturday, 4 April, according to data from the Broadcasters' Audience Research Board (BARB).
Steep Decline from Launch Figures
This figure represents a notable fall from the 205,000 viewers who tuned in for the second episode, and a more dramatic decrease from the premiere's audience of 226,000. The debut episode was hosted by Tina Fey, generating considerable hype for the UK version of the long-running American variety show.
Despite the downturn, SNL UK's third episode achieved an overall audience share of 1.8 per cent, which still exceeded the average viewership for Sky One in that timeslot. This suggests that while the show's absolute numbers have fallen, it remains a competitive offering in its broadcast window.
Mixed Critical Reception and Future Episodes
Since its launch last month, SNL UK has received a mixed response from both viewers and critics. The Independent's Nick Hilton noted in a review of the first episode that the show "plays it so safe with the formula," importing a format that has evolved from "an anti-establishment brawl to a slick launchpad for franchise comedians." He added that it "lacks its own spark of irreverence," though praised the production team for assembling an intriguing array of talent.
The episode hosted by Riz Ahmed featured sketches parodying UK Prime Minister Keir Starmer and the popular BBC reality series The Traitors. Looking ahead, comedian Jack Whitehall is set to host the fourth episode, with singer-songwriter Jorja Smith appearing as the musical guest.
Production Context and Availability
Produced by Lorne Michaels from afar, with direction by Liz Clare and head writing by Jonno Johnson, SNL UK aims to replicate the success of its American counterpart. The show continues to air at 10pm on Saturdays on Sky One, with episodes available for streaming on Sky and NOW after broadcast.
This viewership decline raises questions about the long-term viability of the adaptation in the British television landscape, where it faces stiff competition and must carve out a distinct comedic identity.
