Reality television personality Pete Wicks has been the subject of a prolonged liquidation investigation spanning three years, following the collapse of his business with debts totalling over £120,000, according to exclusive revelations. The 38-year-old star, recently confirmed to be in a romantic relationship with Olivia Attwood after months of speculation, wound up his company PW Promotions Ltd in 2023. This firm had previously generated tens of thousands in revenue from his appearances on popular shows like The Only Way Is Essex.
Liquidation Process Extended Amid Ongoing Scrutiny
Liquidators from Carter Clark have formally requested additional time to investigate the company before it can be fully dissolved. In official statements, they cited that they are 'awaiting the outcome of a review of accounting information,' indicating complexities in the financial assessment. When the business initially went bust three years ago, Pete signed a legal document known as a Statement of Affairs, declaring the debt at £100,681. However, subsequent investigations uncovered that the actual liabilities are significantly higher.
Breakdown of Creditor Demands
The detailed financial obligations reveal that HMRC is pursuing substantial sums, including £59,681 in corporation tax, £24,710 in VAT, and £1,273 in PAYE (Pay as You Earn). Additionally, trade and expense creditors are owed £35,704. This brings the total amount demanded by creditors to £121,368, which markedly exceeds the figure Pete originally acknowledged. Despite his personal wealth from a successful television career, liquidators have confirmed that the company holds no assets and 'no recoveries have been made.'
Sources close to the situation describe this as dire news for all creditors, who are unlikely to receive any repayment. The liquidators' report elaborates: 'The assessment revealed matters that required further clarification. This process is ongoing with assistance from the Company's accountants, and, once concluded, the liquidation will be finalised.'
History of Business Ventures and Financial Struggles
Pete Wicks' entrepreneurial endeavours extend beyond PW Promotions Ltd. He previously served as a director of the clothing firm Happy Brands, alongside TOWIE’s Jake Hall and friend Charles Sharp. In November 2022, that company reported heavy accumulated losses of £796,258, leading to Pete and Jake resigning as directors on the same day. A year later, in November 2023, Happy Brands entered liquidation owing £795,463 and was ultimately dissolved in March of the following year.
Currently, Pete maintains one active company, Unkempt, established in 2021. According to records from Companies House, its accounts are overdue. His business portfolio also includes past ventures such as Hermano Clothing and Pirate Pete’s Tattoo, both of which opened and closed without conducting any substantive business operations.
Personal Life Developments Amid Financial Turmoil
This financial scrutiny coincides with significant developments in Pete's personal life. He and Olivia Attwood were recently photographed sharing a kiss at the Flute Bar in Soho, London, following her marriage breakdown in January. The pair had long insisted they were merely friends, but their romantic involvement is believed to have begun in late February. Onlookers noted that the couple partied for approximately three and a half hours at the venue.
Their close bond, forged through co-hosting the KISS FM show The Sunday Roast and years of socialising in similar circles, has now evolved into what sources describe as a 'passionate romance.' This new relationship has reportedly left Olivia's former husband, Bradley Dack, 'livid and embarrassed,' dashing any hopes of a potential reconciliation.
Public Relations Maneuvers and Denials
In response to the public revelation of their kiss, both Pete and Olivia's public relations teams swiftly activated damage control measures. Concurrently, news emerged suggesting Bradley Dack was also involved in a new romance, though this has been firmly denied. Emily Rose Maloney, an ex-partner of Bradley from over a decade ago, took to TikTok to clarify: ‘This is out of hand now. I’m absolutely not in a relationship with Brad nor have I been for ten whole years.’
The Daily Mail has reached out to Bradley Dack's representatives for further comment, but as of now, no official statement has been released. The intertwining of Pete Wicks' financial investigations and his burgeoning relationship with Olivia Attwood continues to captivate public attention, highlighting the complex interplay between celebrity, business, and personal affairs.
