Love Island star Molly-Mae Hague has secured a major collaboration with Adidas for a limited footwear collection, cementing her shift away from her influencer roots. Discover the details of her strategic rebrand.
Swiss sportswear challenger On is deploying revolutionary 'flying fibre' robotics to create premium shoes. With Roger Federer onboard and sales soaring, can it outrun the giants? Read the full story.
Designer Anya Hindmarch partners with Boots for a limited-edition collection of smile-inducing essentials, available from 10th January at a London concept store. Don't miss the googly-eyed toiletries and special edition bags.
Australian sprint sensation Gout Gout has purchased a multi-million pound house for his family after signing a major Adidas contract. The 18-year-old is tipped to emulate Usain Bolt.
Australian sprint sensation Gout Gout uses his new $6m Adidas fortune to buy his family a Queensland home. The record-breaking 18-year-old targets Commonwealth Games success while staying grounded.
Our fashion writers reveal their top purchases of 2025, from M&S jumpers to Adidas Sambas and statement dresses. Discover the year's best wardrobe investments.
Kansas City Chiefs QB Patrick Mahomes causes online storm by pouring ketchup over turkey in new Adidas ad. Fans divided over Thanksgiving 'cardinal sin'. Read the full story.
Mel C channels her iconic Sporty Spice style in an affordable £70 blue cinched shirt from the adidas x ASOS collaboration, proving 90s sporty chic is back for 2025.
England captain Ben Stokes reveals the deeply personal symbols on his Ashes shoes, honouring his late father Ged. Discover the powerful story behind the phoenix and hand gesture.
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena, California. The model, 30, continues her long-standing brand ambassadorship. Read more about her latest work and recent birthday celebrations.
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena. The 30-year-old model continues her brand ambassadorship which began in 2017. Discover her recent birthday celebrations.
Exclusive interview reveals how a 17-year-old's fabricated fashion brand caught supermodel Gigi Hadid's attention and transformed into a genuine clothing line, launching this November.
Fashion editor Hannah Skelley puts the viral M&S and 16 Arlington collaboration to the test. Discover which pieces are worth the hype and why items are disappearing within hours.
German sportswear giant Adidas faces significant sales decline in North America as Yeezy partnership fallout and Trump sneaker backlash impact performance.
Discover the must-have pieces from the stunning Bella Freud and Marks & Spencer collaboration that's set to redefine your autumn wardrobe. Fashion editor Dinah van Tulleken reveals her favourite items from this iconic partnership.
Mikel Arteta's Arsenal are making a dramatic tactical shift off the pitch with a new brown away kit designed to create 'optical illusions' and gain psychological advantages over opponents.
Exclusive first look at Arsenal's revolutionary new home kit for next season featuring a bold cannon design and modern twist on classic colours.
Eagle-eyed Manchester United supporters have spotted a major kit error in the women's team's official squad photo, revealing the club used last season's home shirt with an incorrect badge design.
Taylor Swift unveils surprising behind-the-scenes drama about Ed Sheeran's collaboration on her iconic 1989 album, revealing the track that nearly got cut and their emotional recording session.
Amazon Prime Day delivers spectacular fashion discounts with up to 50% off Levi's jeans and Adidas trainers. Discover the best style steals and wardrobe essentials in this limited-time sale event.
Japan's government partners with tech giants including OpenAI and Nvidia in a groundbreaking initiative to develop sovereign AI capabilities and reduce reliance on American technology.
Hollywood star Gwyneth Paltrow's teenage daughter Apple Martin makes her fashion debut with a sustainable GAP collection that fashion editors predict will disappear from shelves within hours.
Pop music's biggest stars Taylor Swift and Charli XCX have sent fans into a frenzy with cryptic social media hints pointing toward an epic collaboration. Discover all the evidence that has Swifties and Angels convinced new music is coming.
Former Gucci creative director Alessandro Michele brings his signature maximalism to an unexpected Vans collaboration, revealed during a star-studded Paris event that evoked classic Hollywood glamour.
Swedish pop sensation Zara Larsson has revealed her dream musical collaboration in an exclusive interview, naming the legendary artist she'd love to work with next.
Discover how Adidas is revolutionising football with their innovative 2026 World Cup ball, featuring cutting-edge technology and sustainable design that promises to transform the beautiful game.
Exclusive look at Adidas's groundbreaking Trionda ball for World Cup 2026, featuring connected ball technology designed to eliminate VAR disputes and transform football officiating forever.
Pop sensation Charli XCX reveals the surprising emotional connection behind her work with Taylor Swift on '1989 (Taylor's Version)' in an exclusive interview.
Discover how FIFA's groundbreaking AI-designed World Cup ball, featuring cutting-edge technology and sustainability, is set to transform international football forever.
Country star Keith Urban collaborates with 19-year-old Maggie Baugh on emotional new single 'Love' as fans speculate about marriage to Nicole Kidman