AT&T Stadium renamed 'Dallas Stadium' for 2026 World Cup
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
Barclays agrees a multi-million pound deal to rename Scotland's Hampden Park, boosting SFA finances after World Cup qualification. Discover the impact across Scottish football.
Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.
The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.
South Park's Thanksgiving episode targets War Secretary Pete Hegseth's social media fixation and Saudi Arabia's comedy sponsorships. Read the brutal takedown.
South Park's Thanksgiving episode, 'Turkey Trot', satirises Saudi Arabia's comedy festival sponsorship and Pete Hegseth's social media obsession. Read the full story.
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy before US Defence Secretary launches devastating attack. Read the full breakdown of the chaotic episode.
South Park's latest episode 'Turkey Trot' satirises Saudi Arabia's comedy festival sponsorship and War Secretary Pete Hegseth's social media obsession. Read the full analysis.
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Manchester City host rivals United in a crucial WSL derby. With City top and United close behind, this Etihad clash promises high drama. Follow the action and share your thoughts.
Follow our live blog for all the latest scores, goals and analysis from the Women's Super League Manchester derby at Etihad Stadium. Get live coverage now!
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Exclusive: Manchester United manager Erik ten Hag is considering a stunning return to Ajax amid mounting pressure at Old Trafford, with Wolves monitoring the situation closely as potential successors line up.
Erik ten Hag delivers explosive response to critics questioning Manchester United's narrow win over Wolves, defending his team's performance and tactical approach in passionate post-match interview.
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Liverpool captain Virgil van Dijk delivers explosive response to Wayne Rooney's claims about Manchester United's superiority over rivals, igniting fresh Premier League rivalry ahead of crunch clash.
A breathtaking 94th-minute goal seals Manchester United's comeback victory against Brighton in the Women's Super League, keeping Champions League dreams alive.
Manchester United face their worst start in decades after suffering five consecutive defeats, with pressure mounting on manager Erik ten Hag as defensive frailties and attacking woes plague the Red Devils.
Manchester United snatched a dramatic late victory against Nottingham Forest with Amad Diallo's spectacular extra-time winner, keeping their European hopes alive in a thrilling Premier League encounter.
Manchester United defender Lisandro Martinez suffers fresh calf injury setback, potentially ruling him out for the remainder of the season in major blow to Erik ten Hag's defensive plans.