Fleetwood's Nike swoosh missing in Dubai practice
Tommy Fleetwood fuels speculation of a major sponsorship change after appearing at a Dubai Invitational practice round without Nike branding. What does this mean for the golf star's deals?
Tommy Fleetwood fuels speculation of a major sponsorship change after appearing at a Dubai Invitational practice round without Nike branding. What does this mean for the golf star's deals?
Tommy Fleetwood has fuelled speculation of a major sponsorship change after appearing at a Dubai Invitational practice round without Nike branding. Discover the details and potential implications for the golf star.
As the Santos Tour Down Under 2025 begins, riders are calling for fossil fuel sponsorship to be outlawed, highlighting the contradiction of racing in extreme heat fuelled by climate change. Read the full story.
Professional cyclists competing in the heat-affected Santos Tour Down Under are calling for fossil fuel sponsorship to be outlawed, highlighting a stark contradiction as they train for extreme conditions worsened by climate change.
Darts world champion Luke Littler launches an eBay card selling venture days after signing a historic £20m sponsorship. Discover his entrepreneurial streak.
Darts superstar Luke Littler, fresh from a £20m sponsorship and a second world title, reveals an unexpected eBay side project with his girlfriend before his 2026 tour. Read more.
Swiss sportswear challenger On is deploying revolutionary 'flying fibre' robotics to create premium shoes. With Roger Federer onboard and sales soaring, can it outrun the giants? Read the full story.
Teenage darts sensation Luke Littler agrees the most lucrative contract in the sport's history, a £20m, 10-year deal with Target Darts. Discover the details of his staggering payday.
From Derbyshire to Devon, local groups are helping refugee families settle, learn English, and find work. Discover how this compassionate scheme builds stronger, more integrated communities.
Venezuelan President Nicolas Maduro becomes an unlikely fashion icon after a photo from his US capture shows him in a Nike Tech tracksuit, causing it to sell out. Read the full story.
Venezuelan President Nicolas Maduro becomes an unlikely fashion icon after a photo from his US capture shows him in a Nike Tech tracksuit, causing it to sell out. Read the full story.
The image of captured Venezuelan leader Nicolás Maduro in a grey Nike Tech tracksuit has triggered a fashion meme sensation and a sell-out of the outfit online. Discover the unlikely style story behind a major geopolitical event.
Former Manchester United suitor Thomas Zilliacus proposes a massive £375m sponsorship deal and offers to collaborate with Sir Jim Ratcliffe to restore the club's financial and sporting might.
Supermodel Naomi Campbell, 55, ditched her signature heels for Nike trainers on a Mayfair night out. Discover her fashion choice and recent Vatican visit.
FIFA's sponsorship rules force a temporary name change for the iconic venue, sparking a debate over its location in Arlington, not Dallas. Discover the details and local reaction.
Barclays agrees a multi-million pound deal to rename Scotland's Hampden Park, boosting SFA finances after World Cup qualification. Discover the impact across Scottish football.
Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.
The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.
South Park's Thanksgiving episode targets War Secretary Pete Hegseth's social media fixation and Saudi Arabia's comedy sponsorships. Read the brutal takedown.
South Park's Thanksgiving episode, 'Turkey Trot', satirises Saudi Arabia's comedy festival sponsorship and Pete Hegseth's social media obsession. Read the full story.
South Park's annual Turkey Trot festival faces Saudi sponsorship controversy before US Defence Secretary launches devastating attack. Read the full breakdown of the chaotic episode.
South Park's latest episode 'Turkey Trot' satirises Saudi Arabia's comedy festival sponsorship and War Secretary Pete Hegseth's social media obsession. Read the full analysis.
Cronulla Sharks secure a three-year stadium naming rights deal with Ocean Protect, moving away from gambling sponsorship ahead of potential new government legislation.
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.