A new strategy from the US right aims to recruit young female voters by framing conservatism as an aspirational, attractive lifestyle. Discover the figures and tactics behind this cultural shift.
As Australia's pioneering social media ban for under-16s begins on 10 December, five teenagers share their mixed feelings on the 'delay' policy, its impact on connection, and what they believe the government should do instead.
Columbia Sportswear CEO Tim Boyle pledges his $3bn firm to anyone who can photograph the 'edge' of a flat Earth. A bold marketing stunt or serious offer? Discover the fine print.
FIFA orders US World Cup venues to remove all commercial branding, including stadium names, to protect official sponsors. Discover the full list of renamed stadiums.
Former Wimbledon star Robbie Earle was dismissed by ITV after his 2010 World Cup tickets were used in an ambush marketing stunt by models. Discover the full story behind the scandal.
Svedka vodka is bringing back its controversial Fembot character for a Super Bowl ad, aiming to shake up the brand. Will the risky AI-powered campaign pay off?
Shocking analysis shows hundreds of thousands of children aged 3-5 are on social media. Experts warn of adult-targeted algorithms and call for urgent action to protect young minds.
Actor Josh Brolin discusses his past friendship with Donald Trump, calling him a marketing genius and a 'different guy' before he entered politics. Read his candid interview.
Virgin Media has been fined £50,000 by the ICO for sending over 450,000 unlawful marketing emails. Discover the details of the breach and what it means for your data rights.
XSuit founder Maximilien Perez takes full responsibility for an 'unprofessional' promotional email sent before Thanksgiving. Read the full apology and brand fallout.
New research reveals excessive social media use is often a habit, not an addiction. Discover the real impact on mental health and why so many feel hooked. Read the full story.
New research finds excessive social media use is often a conditioned habit rather than a true addiction. Discover how this changes responsibility and what it means for UK teens.
Discover the secrets to online success from Dr Sophie Bishop. Learn how to build a powerful personal brand, engage authentically, and start making money today.
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Sky Sports has shut down its female-targeted TikTok channel, Halo, after just three days following widespread criticism that the content was patronising and unbelievably sexist.
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Guardian readers condemn John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Online supermarket Ocado has hopped on the viral 6-7 trend with a hilarious video, leaving many customers confused while others praise the marketing team. Discover the story behind the trend.
Major UK brands are embracing genuine kindness and emotional storytelling in their 2025 Christmas campaigns, marking a significant shift from commercial messaging to heartfelt connections.
Coca-Cola's attempt at an AI-generated holiday advertisement has spectacularly misfired, with technical errors plaguing the campaign while the company faces scrutiny over recent layoffs. Discover how the festive spirit turned sour for the beverage giant.
John Lewis's latest Christmas campaign breaks tradition by focusing on relatable Generation X fathers and a surprising gardening theme, moving away from their signature animated characters.
Bizarre marriage proposal billboards appear across California, sparking widespread speculation and confusion about the mysterious Lisa and her would-be spouse.
Coca-Cola's revolutionary AI-created Christmas commercial has sparked heated debate among viewers and marketing experts. Discover why this technological leap is dividing opinions about authenticity in holiday advertising.
The child actor from John Lewis's emotional Christmas commercial opens up about his real-life family challenges that made those on-screen tears authentic
Coca-Cola confirms it will not run its iconic Christmas truck tour in 2025, marking a dramatic shift in holiday marketing strategy after three decades.
The retailer's festive campaign featuring a teenage boy transforming his father into a raver has sparked criticism from customers who call it 'not Christmassy' and demand return to traditional ads.
The iconic John Lewis Christmas advert faces unprecedented criticism in 2025 as critics question whether the retail giant's festive tradition has become outdated and lost its magic.
The iconic British retailer has released its highly anticipated 2025 Christmas commercial, featuring an enchanting story that captures the true meaning of the festive season through magical storytelling and emotional connections.
John Lewis has sent Christmas enthusiasts into a frenzy with the surprise release of their 2025 advert teaser, featuring a magical snow globe and nostalgic soundtrack that's already breaking the internet.
Coca-Cola's new holiday campaign features an AI-created Santa Claus driving a truck instead of his sleigh, dividing opinions about this technological twist on Christmas tradition.