Legal Conflict Erupts Between Two Chloe's Cookies Brands
Chloe Sexton, the proprietor of Tennessee-based bakery Chloe's Giant Cookies, has disclosed that she is confronting a potential lawsuit over the name of her business. The legal threat originates from Chloe's Cookies LLC, which dispatched an expedited letter to Sexton on November 20, 2026, cautioning her of impending legal action.
A Personal Struggle Amid Business Challenges
Sexton's enterprise holds profound personal significance, as it has enabled her to financially support her younger sister following the tragic loss of their mother, Jenny Wren, to brain cancer. In a heartfelt Facebook video posted four days ago, Sexton articulated her initial contemplation of surrendering and altering her company's name to evade conflict.
However, she ultimately resolved to defend her position, motivated by a desire to exemplify resilience for her eleven-year-old sibling. "I am also responsible for the example that is set for my little sister, and the example that I want to set is that what you work your whole life for, what you have built, is worth fighting for, especially if it is your actual name," Sexton affirmed.
Legal Grounds and Community Support
Sexton and her legal representatives have identified at least twenty-five other businesses that incorporate the terms "Chloe" and "cookies" in their names, mirroring her own branding. To prepare for the anticipated legal confrontation, Sexton has initiated a GoFundMe campaign, appealing to her devoted followers, affectionately known as "Cookie Monsters," for assistance.
In the campaign description, she expressed gratitude for their unwavering support during her most arduous life chapter, recounting how they witnessed her navigate grief and assume responsibility for her sister. "In the middle of grief, responsibility, and uncertainty, I kept baking. I kept building. I kept believing because you believed in me," she wrote.
Financial and Emotional Stakes
The funds accumulated through the campaign are designated for legal consultations, filings, and preparatory measures. Sexton emphasized that the dispute transcends mere nomenclature, stating, "This is not just about a name. It is about protecting years of sacrifice. It is about protecting my family's stability. It is about protecting a dream that so many of you helped make real."
Influencer and author Jen Hamilton has publicly championed Sexton's cause, posting a fervent video on Instagram declaring, "Whatever Chloe decides is best, just know, I will back her a thousand percent."
Background and Business Trajectory
Sexton founded her bakery on TikTok during the COVID-19 pandemic after being terminated from a prior employment for disclosing her pregnancy. Her brand's rapid ascent in popularity led to her participation in Gordon Ramsay's culinary competition series, Next Level Baker, where she emerged as a finalist before being defeated by home baker Stefanie Embree in the concluding episode.
The Independent has solicited comments from both Chloe's Cookies LLC and Chloe's Giant Cookies regarding the ongoing dispute, awaiting their responses.
