Beauty enthusiasts seeking a professional-grade hair styler can now secure a significant saving on one of the market's most coveted tools. The Dyson AirWrap, renowned for its innovative, heat-minimising technology, has seen a price reduction of up to £150 ahead of the anticipated Boxing Day sales.
Why the Dyson AirWrap Remains a Beauty Staple
Since its groundbreaking launch in 2018, the Dyson AirWrap has maintained a loyal following. Its unique selling point is the use of targeted Coanda airflow instead of traditional hot plates to style hair, which aims to significantly reduce heat damage. The latest iteration, the AirWrap Coanda 2x released earlier this year, features the brand's most powerful motor yet, though it commands a premium price often exceeding £550.
According to Lucy Smith, Beauty Writer for IndyBest, the current pre-Christmas discount represents a genuine opportunity. "With the two-week countdown to the post-Christmas sales underway, a deal has already dropped," she notes. One standout offer is on the AirWrap i.d. model in the limited-edition Amber Silk colourway, reduced from £480 to £399.99 directly via Dyson.com.
What to Expect in the Boxing Day Sales
For those holding out for a potential deeper discount on 26 December, expectations should be managed. The brand-new Coanda 2x model is unlikely to see a major price slash so soon after launch. However, previous models like the AirWrap Origin and the i.d. are likely to be featured by retailers, as they were during Black Friday.
Historically, third-party retailers such as Boots and John Lewis have offered competitive AirWrap prices during the Boxing Day period, often adding incentives like loyalty points or extended guarantees. Shoppers are also advised to check 'Dyson Renewed', the brand's certified refurbished hub on eBay and its own website, for substantial savings on pre-owned devices.
Best Deal Available Now
The most prominent current offer is on the Dyson AirWrap i.d. multi-styler and dryer for curly + coily hair in Vinca Blue/Topaz. It has been reduced by £150, from £479.99 to £329.99 on Dyson.com. This specific kit includes a diffuser and combing tools designed for coarse hair types and features Bluetooth app connectivity for personalised heat and airflow settings.
In an IndyBest review, curly-haired tester Elena Chabo awarded the i.d. model 4.5 out of five stars, praising its ability to add volume and bounce to natural curls quickly and effectively. With the current generous saving, it presents a compelling moment for consumers to invest in the technology.
As the Boxing Day sale approaches, both Dyson and its stockists are keeping their full discount plans under wraps. Yet, with a substantial £150 saving already live, the wait for a perfect hairstyling tool may be over for many.
