Legal Battle Erupts Over Chloe's Cookies Name Between Two Brands
A TikTok influencer and cookie entrepreneur is embroiled in a legal dispute over the name of her business, which she built to support her family after personal tragedy. Chloe Sexton, the owner of Tennessee-based Chloe's Giant Cookies, revealed she has been threatened with a lawsuit by another company called Chloe's Cookies LLC.
Threat Received Amid Career Milestone
On November 20, Sexton received an expedited letter warning of potential legal action over her company's name. This came just three days after she announced her appearance on Gordon Ramsay's cooking competition show, Next Level Baker. The timing has added stress to what Sexton describes as a critical period for her business and family.
In a Facebook post, Sexton explained that her bakery was founded to help care for her younger sister following the death of their mother from brain cancer. She initially considered changing the company name to avoid conflict but decided to stand her ground.
Fighting for Family and Legacy
"I am also responsible for the example that is set for my little sister, and the example that I want to set is that what you work your whole life for, what you have built, is worth fighting for, especially if it is your actual name," Sexton said in a video posted four days ago. She added that while her family comes first, her mother would be ashamed if she didn't at least fight to protect her livelihood.
Her legal team has identified at least 25 other businesses using "Chloe" and "cookies" in their names, suggesting the term may not be uniquely trademarkable. To prepare for a potential court battle, Sexton has launched a GoFundMe campaign to raise funds for legal consultations, filings, and preparations.
Community Support and Business Origins
In the campaign description, Sexton thanked her fans, known as "Cookie Monsters," for supporting her through difficult times. "You watched me lose my mom, Jenny Wren, to brain cancer," she wrote. "You watched me step up to help raise my little sister, who is now 11 years old. In the middle of grief, responsibility, and uncertainty, I kept baking. I kept building. I kept believing because you believed in me."
Sexton started her business on TikTok during the COVID-19 pandemic after losing her job due to pregnancy. Her popularity soared, leading to a spot on Gordon Ramsay's Next Level Baker, where she was a finalist in the December 2025 season. Influencer Jen Hamilton has publicly supported Sexton, vowing to back her decision in the dispute.
The outcome of this legal challenge could set a precedent for small businesses facing similar trademark issues, highlighting the tensions between brand protection and entrepreneurial identity in the digital age.
