Tourists planning to toss a coin into Rome's iconic Trevi Fountain will soon need to pay for the privilege of getting up close. The city's authorities have announced a new €2 (approximately £1.75) access charge, set to take effect from 1 February 2025.
Managing the Crowds and Funding Preservation
The primary goal of the new fee is to tackle the significant overcrowding that has become synonymous with the famous Baroque landmark. By introducing a small charge, officials aim to improve the overall visitor experience and generate vital funds for the fountain's upkeep and the city's wider cultural heritage. Rome's officials estimate the initiative could bring in an extra €6.5 million (£5.7m) annually for these purposes.
Who Pays and When?
The new regulation is specifically targeted at tourists. The €2 fee will apply to non-residents visiting between 9am and 9pm. There are, however, notable exemptions. Access will remain completely free after nightfall, and viewing the fountain from the surrounding piazza above will not incur a charge. Crucially, residents of Rome will be exempt from paying the fee entirely.
A Growing Trend in Rome
This move is not an isolated one for the Italian capital. It follows the successful implementation of a similar ticketing system at another of Rome's ancient treasures, the Pantheon. The strategy reflects a broader European trend where popular destinations are introducing modest fees to better manage tourist flows and secure sustainable funding for the preservation of irreplaceable historical sites.
The decision underscores the challenging balance cities like Rome must strike between welcoming millions of visitors and protecting the integrity of their cultural assets for future generations.
