Indian Officials Probe Pink Elephant Photoshoot After Animal Cruelty Outcry
India Probes Pink Elephant Photoshoot Over Animal Cruelty Claims

Indian forest officials have initiated a formal investigation in response to widespread social media outrage over a controversial photoshoot in Jaipur. The incident involved a Russian photographer painting a 65-year-old elephant bright pink, sparking allegations of animal cruelty from activists globally.

Outrage Over Viral Images

Animal rights groups accused Barcelona-based conceptual photographer Julia Buruleva of mistreating the elephant after images from the photoshoot went viral earlier this month. The photos showed the elderly animal, named Chanchal, adorned in vibrant pink hues, leading to calls for accountability and stricter enforcement of wildlife protection laws.

Defence from Photographer and Owner

Ms Buruleva defended her artistic choices, stating that the paint used was organic and comparable to colours traditionally employed during Indian festivals. She emphasised that the material was "absolutely safe for the animal" and explained that the concept drew inspiration from Jaipur's rich and colourful cultural heritage.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

The elephant's owner, Shadik Khan, confirmed that Chanchal was 65 years old at the time of the photoshoot and passed away in February due to natural causes. He asserted that a natural, washable powdered colour was applied for the brief session, which he claimed caused no harm to the animal.

Scope of the Investigation

Authorities are examining multiple aspects of the case to determine if any regulations were breached. Key focuses include whether appropriate permissions were secured prior to the photoshoot and if established animal welfare standards were maintained throughout the event. The probe aims to assess compliance with local and national wildlife protection guidelines.

This incident highlights ongoing concerns about the ethical treatment of animals in entertainment and artistic contexts, prompting discussions on strengthening legal frameworks to prevent similar occurrences in the future.

Pickt after-article banner — collaborative shopping lists app with family illustration