Martin Frizell Condemns Alzheimer's Funding Shortfall as Age Discrimination
Martin Frizell, the husband of former television presenter Fiona Phillips, has launched a scathing attack on the government's funding for Alzheimer's disease research, labelling the inadequate financial support as blatant ageism. The criticism comes after Phillips publicly revealed her diagnosis of early onset dementia in 2023, a condition she initially mistook for menopause symptoms due to experiencing brain fog and anxiety.
Television Appearance Sparks Debate on Dementia Funding
During an appearance on ITV's Good Morning Britain, Frizell expressed his frustration with the low levels of funding allocated to Alzheimer's research. He stated emphatically, "It's ageism, you've had your innings, now go away and be quiet and let's spend money on something else." The former television producer emphasised that Alzheimer's disease is not exclusively an illness of the elderly, pointing out that thousands of individuals receive diagnoses before reaching the age of sixty-five.
Frizell also directed criticism towards Health Secretary Wes Streeting for eliminating the NHS target for dementia diagnosis rates. The sixty-seven-year-old questioned the government's priorities, asking, "Why are we not putting more money into Britain's biggest killer?" He highlighted alarming statistics, noting that dementia claims more lives among women than breast cancer and that during the Covid-19 pandemic, dementia-related deaths surpassed those from the virus.
Comparative Funding and Historical Context
The husband of the former GMTV host contrasted the global response to Covid-19 with the perceived neglect of Alzheimer's research. He remarked, "Remember how the world came together to find something to stop Covid. But it just seems to be that Alzheimer's is the poor relation to all the other big diseases certainly like cancer, the money's just not there."
Frizell further challenged claims of record funding from the Department of Health and Social Care, referencing a ten-year plan initiated by David Cameron's government in 2015. He asserted, "Britain used to lead the world in Alzheimer's research and dementia research, and now we're not in terms of diagnosis, we're bottom of the league in Europe for actually diagnosing this thing now."
Fiona Phillips' Personal Journey and Advocacy
Fiona Phillips, renowned for her tenure on GMTV from 1993 to 2008 and her work on documentaries and Panorama episodes, has a profound personal connection to Alzheimer's disease. Both of her parents succumbed to the condition, and she has served as an ambassador for the Alzheimer's Society. Phillips authored a book on her experiences and produced two documentaries exploring dementia's impact on her family.
Frizell provided an update on his wife's condition, noting that she remains "very much still with us" and retains her characteristic stubbornness, which complicates medication administration. Phillips retired from television in 2018 due to anxiety, which preceded her dementia diagnosis.
Government Response and Medical Background
Following Frizell's comments, presenter Susanna Reid read a statement from the Department of Health and Social Care, which acknowledged the couple's advocacy and affirmed ongoing efforts to slow dementia's progression through record funding. A spokesperson described Alzheimer's as a "cruel illness" requiring better understanding and faster diagnosis.
Alzheimer's disease, the most common cause of dementia, involves a progressive decline in brain function affecting memory and cognitive abilities. While no cure exists, some medications can temporarily alleviate symptoms. The NHS categorises it as a condition with symptoms that worsen gradually over many years.



