Category : Search result: corporate sponsorship


Paddy Power's 10,000 Dartboard Giveaway for Charity

Paddy Power extends World Darts Championship sponsorship to 2031 and launches a major charity drive, giving away 10,000 dartboards to fans who donate to Prostate Cancer UK. Get involved and check your risk.

Barclays Hampden: SFA seals stadium naming rights deal

The SFA announces a major, long-term partnership with Barclays, renaming the national stadium. The deal also sponsors the Scottish Cups and a girls' football programme. Discover the financial impact and fan reaction.

Australia's Giant Westpac Logo Sparks Fan Fury

Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.

Arsenal ends controversial Visit Rwanda sponsorship

Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.

British Museum ends tobacco sponsorship deal

The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.

Jeff Bezos Sponsors 2026 Met Gala

Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.

Arsenal end Visit Rwanda deal after fan protests

Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.

Ponga's bizarre mayo bow tie deal stuns teammates

Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.

Irish sporting legend's legacy shattered by betrayal

Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.

Primark Splits from ABF in Corporate Shakeup

Associated British Foods announces historic separation of its fast-fashion giant Primark from its food operations, creating two independent FTSE 100 companies in landmark restructuring.

Earps blasts Hampton over goalkeeper exclusion

England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.

Why Australia's CEOs Are Losing Their Bonuses

An exclusive investigation uncovers the real performance metrics that are costing Australian executives millions in bonus payments. Discover what it truly takes for corporate leaders to face financial consequences.

BA ends Louis Theroux podcast sponsorship after interview

British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.

Real-Life Succession: Tech Empire Family Feud

A gripping tale of family betrayal, corporate espionage, and the dramatic power struggle behind one of Britain's most successful tech companies. Discover how a daughter's quest for control turned into a boardroom war worthy of television drama.

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